Paul Harrison | March 2010

Corporate Social Networking: where online marketing, PR, communities, social recruiting connect

Advisory, Strategy, Training, Managed Services

@CarveConsulting

Reviews & ReputationDrivers:

Open ID’sEGC / UGC and KudosThe Power of advocacy

Embracing Reputation 2.0 to GrowManaging Negative Sentiment

Portable Content Strategies

APSCO

Brands are being defined by the voices of strangers

..and the New Rules of Marketing and PR

User Generated Content Expert Generated Content

A Joined-up social experience.

Future of the Social Web – Forrester

Facebook, Twitter, Google, etc

Engendering “web wide conversations”

First Direct & Hyundai

Best Reputation Practice

1. “Give your people the mic” - make your consultants front of mind, give them a platforms and the tools to become great advocates for your recruitment firm

2. Create the right choice architecture - what’s in it for me to write a good review of RecruitCo recruiter?

3. Embed tools ( Email, Rate us widgets, Yelp, Facebook “like”, Glassdoor etc)

4. Use advocates – clients, suppliers, candidates to tell your story

5. Be nice, be everywhere, be active6. Have a great product ....

And managing social crisis scenarios

The Emu.. The Voice of God.. Enter the conversation

Process / People / Listening tools in place

Paul Harrison | March 2010

Building reputation through content and conversations

A portable or distributed content strategy is about ensuring content is accessible to target audiences in all places and at all times.

It is also about recognising that different users access and use different tools in different ways.

It is about creating the broadest audiences for your exclusive content

It is enabling to audiences to “prosume” (produce & consume & collate) your content.

Ultimately, it is about creating a unique social voice, and making that voice resonate

Before the event

Pretty excited - just got my invite to the #futureleaders lunch at the IVY Thanks @RecruitCo http://bit.ly/Ajd321

Before the event

At the @RecruitCo #futureleaders lunch – just met @iboy – interesting discussion beckons.. http://www.twitpic.com/14tlyh

Before the event

RT@RecruitCo #futureleaders “Cash is King.. The board need a weekly – not monthly - view on cash flow” http://bit.ly/3euLd1

Agree #meme Content created and pushed out to core

platforms regularly Use Bit.ly or similar to track links Stakeholders embed content sharing tools Build communities around core platforms Regular analysis of ‘buzz’ and clicks

Paul Harrison | March 2010