Post on 21-Jan-2015
description
Israel and the Middle East
The next backpacker world hotspot!?
Who am I?Partner/Manager
Abraham Hostel Jerusalem:
72 rooms220 beds85% average occupancy
Tripadvisor #1 (90%)Hostel World #1 (92%)
Abraham Tours:Tours to:Israel, West Bank, Jordan, Egypt
400 People on tours per month
Presenta>on Outline
1. Stats & Numbers 2. Suppor>ng Factors Local / Regional3. Discouraging Factors4. Regional Poten>al
Israel and the Middle EastThe next backpacker world hotspot!?
Stats & Numbers
a. Total number of tourists in 2010: 3.5 million
b. Number of Independent tourists: 525,000 (15%)-‐1,050,000 (30%)
Religion
3.5 billion ChrisQans, Muslims
and Jews in the world
Sites and acQviQesHoly SitesNatural WondersCultureNightlifeWeather
Proximity to EU
LondonA-‐damBerlinParis:
-‐ 4 hour flight
Intro of Low cost AirlinesVuelingAirBalitcTuiflyEasy JetAir Berlin
Modern Infrastr-‐ucture Current
Security SituaQon
Local Suppor>ng Factors:
Regional PotenQal
Small RegionProximity & Accessibility to Major Regional Sites
(Petra, Pyramids,
Regional Suppor>ng Factors
Discouraging factors:
a. Terrorism and regional instability
b. Expensive in comparison to region
c. Nega>ve public image
Israel
Security
Trends
Marke>ng
Conclusion:
The next backpacker world hotspot!?