Post on 23-Aug-2014
description
Proprietary information Proprietary information Proprietary information
Proprietary information
Proprietary information
Marketing is
about knowing
your clients
Proprietary information
Proprietary information
Proprietary information
Kanalen en
systemen zijn vaak
aparte werelden
MOBILE
ON-SITE CONTENT
OFF-SITE CONTENT
CALL CENTER
MOBILE ON-SITE CONTENT
EMAIL CALL CENTER
OFF-SITE CONTENT
#1
Consistente Dialoog
MOBILE ON-SITE CONTENT
EMAIL CALL CENTER
OFF-SITE CONTENT
CRM
#2
O.b.v. zo veel
mogelijk informatie
Proprietary information Proprietary information
Proprietary information
Proprietary information
1. Klant of niet klant
2. Relevante aanbevelingen
3. Personalisatie (3 x)
4. Call center
Proprietary information
1.
Proprietary information
Informatie = relevantie
1.
Geen klant: Doe de
premieberekening en ontvang € 25 korting
als je klant wordt
Bestaande klant: Doe de premieberekening om te zien of je nog steeds
goed verzekerd bent
Proprietary information
2.
Proprietary information
•
•
•
•
•
2.
Proprietary information
3.
Proprietary information
•
•
•
•
3.
Proprietary information
3.
Proprietary information
•
•
•
4.
Proprietary information
Proprietary information
Proprietary information
Proprietary information
Proprietary information
Proprietary information
Proprietary information Proprietary information
Thank you!