Post on 25-Dec-2015
agenda
• introducing Texthelp
•digital inclusion challenge
•overcoming the barriers for the print disabled
•social business model for assistive technology provision
•browsealoud assistive technology – reading support for
the web
Example Text
● Global initiative that aims to address inequalities in society
● Exists when everyone in society can access technologies and
benefit from their use in ways that are personally meaningful
and relevant
● Encompasses a number of inter-related themes…Access Access to technologies e.g. mobile phones, computers, tablets, the internet, a broadband connection
Use Using, and being able to use, the technologies that you have access to
Empowerment
Having basic digital skills and being self-sufficient
Participation
Beyond civic engagement to include e-learning
80,000,000 in Europe
don’t have basic online skills
79,940,000 population of
Netherlands, Belgium, Greece, Czech
Republic, Portugal, Hungary, Austria
50,000,000 people in Europe are dyslexic and many face impaired
access to education and work
Source: European Dyslexic Association, 2014
people in Europe with reduced mobility represent 40% of the
population
Source: European Disability Forum, 2014
divide widening
harder to find and get jobs
Pay higher prices for goods & services that are offline
Unequal access to public services that are increasingly moving online
divide widening
Increased social exclusion as relationships go online
Ageing population Young people without home internet may struggle with educational attainment
Example Text
Digital Inclusion Challenge
Barriers to Inclusion:
• No Physical Access
• Economically Disadvantaged
• Print Disabled
Dyslexia
Mild Visual Impairments
Non-native Speakers
Low Literacy
Ageing Population
Example Text
Overcoming the Barriers for the Print Disabled
Many Forms of Assistive Technology can help
● Screen Readers for people who are blind or seriously visually
impaired
● Screen Magnifiers and Text Enlargers to help people with milder
visual impairment
● Text Readers for people who have dyslexia or difficulty reading
Example Text
Assistive Technology Ownership
Microsoft & Forrester Research found:
There is a negative correlation with disability and earning power.
● People who need Assistive Technology cannot afford it.
There is a higher proportion of disabled people among lower socio-economic
groups.
● People who cannot afford assistive technology are more likely to need it.
browsealoud toolbar
hover highlighting
text selection
translator
MP3 maker
text magnification
screen mask
web page simplifier
customisable settings
browsealoud toolbar
translator• written and spoken translation in 35 languages• written translation in a further 43 languages• option to switch on/off as desired by website owner
MP3 maker• website visitors can convert text to MP3 file• website owners can create their own MP3 files
browsealoud toolbar
text magnification• magnifies text as it is read aloud• text displayed along top of the screen• large, x large and xx large text sizes
screen mask• blocks distractions on the screen• letterbox reading window
……………………………………………………………………………………………………………………………………………………………………………………………………………………………..……………….…7,000 Websites Worldwide including:
New Look browsealoud – Coming very soon: ● New toolbar - New Mobile toolbar● New “Launch Pad” ● New easy integration options
o Choose your toolbaro Choose your Launch Pad location
● Increased usability, increased discoverability, increased accessibility
● Keyboard Accessible
http://babmqa.texthelp.com/uitest/orange-top-right.html
why browsealoud• helps remove barriers to digital inclusion• promotes social inclusion and personal empowerment• provides support and information to vulnerable groups• fully scalable• works on all common platforms: pc’s, mac’s, tablets, smartphones• reduces costs
in person
phone post online
PWC $16.45 $5.29 $18.90 $0.12
99% savin
gsinteraction cost: