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AUDIO AND VIDeO TAPE

PReSENTED BY-------

ANAND KISHORRITVIK JAISWal

PALLABI

INTRODUCTION

• The Compact Cassette, often referred to as audio cassette, cassette tape, cassette, or simply tape, is a magnetic tape sound recording format

• Videotape is a means of recording television pictures and accompanying sound onto magnetic tape as opposed to movie film. Tape is a linear method of storing information, and since nearly all video recording.

HISTORY

• The first practical professional videotape machines were the Quad machines introduced by Ampex in the United States in 1956.

• 1969, Sony introduced the first widespread video cassette .

• In 1935, AEG, released the first reel-to-reel tape recorder with the commercial name "Magnetophon", based on the invention of the magnetic tape (1928) by Fritz Pfleumer

• In 1962 Philips invented the compact audio cassette medium for audio storage, introducing it in Europe in August 1963 (at the Berlin Radio Show)and in the United States (under the Norelco brand) in November 1964, with the trademark name Compact Cassette.

• Now the cassette is gradually disappearing with more usage of cds/dvds.

SWOT ANALYSIS

STRENGTH It is very popular and widely used after gramophone.

people are well familiar in its usage.

WEAKNESS

It is not longlasting,and easily unusable if exposed to sunlight, moist, extreme weather condition and magnetic field. Less storage capacity, need to rewind after every play,can not easily switch from one song to another song easily(like cds), Not rewriteable.

OPPPORTUNITY

Many Music lovers like youth are always ready to accept best quality music irrespective of the kind of storage media/player

THREATS

People already switched to cds /dvds. New kind of storage media technology like blue ray disc are entering the market while pen drive , memory cards etc. are already serving the purpose

4P’S OF MARKETINGPRODUCT

a advanced cassette tape is launched along with a specially made walkman player with mind wave

technology and the cassette tape is made with long lasting material which retains data for longer period

than a CDS & DVDS do. The cassette tape is weather proof ,double coated and scratch proof which bears

sunlight/moisture/magnetic field and the cassette records music in a superior special quality

sound format. The cassette will be in a mini size 3”X3”.rewriteable,easily recordable. A port to connect to external sound speakers.

Cassette player consists 3 Unique features:

1. Brain wave technology : a technology in which sound waves stimulate your brain and change your mental state according to type of song.

2. 3D surround effect: the cassette is recorded in such a way when it plays, it gives an surrounding effect in headset

3. Karaoke option: capable of playing only instrumental music by cutting voice in songs

Advanced brain wave technology• According to proven scientific experiments, certain frequency

sound waves stimulate various parts of the brain & change the pattern of brain waves in a split second

• i.e. these brain waves generated by sound waves change your mental state depend upon the varied level of those waves(@ different cycles per second).

• So our cassette player consists three modes (options)• 1. relaxed mode• 2. Rock• 3. MelodyDepending upon the mode u choose, it emitts sound waves &

change your mental state.e.g. a slow devotional song can be best heard in a relaxed mode

and u feel relaxed mental state

PLACE

All types of cities.

PRICE

A bit lesser than other walkman players and cassette is same price as CDS/DVDS the

cassette will be launched taking the help of bigger brand name company like T-

Series.

PRoMOTIONWe will form an alliance with Indian music association to manufacture these & we

convince all music companies that by launching their music through those cassette

will prevent piracy to some extent .

SEGMENTATION & targetting

Targeted to more mature audience youth,students, and music lovers who has more

thrust for greater quality music.

POSITIONINGPromote In add commercials By tag line “feel the

emotion in music ”, an advantage of brain wave technology.

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