Matt TindaleDirector

Marketing SolutionsAustralia & New Zealand

Relationships Matter

Consumersare more empowered

Content marketingbridge that builds relationships

Social & mobilelowered barrier to entry

Producesresults

7 More engagement withcontent vs jobs

Content is our core

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270 million mindsOne aspirational mindset

Spend TimePersonal Networks

Invest TimeProfessional NetworksInfo on friends

Info on personal interests

Entertainment

Career info

Updates on brands

Current affairs

1 – The Mindset Divide research study, TNS, September 2012

Sponsored UpdatesDeliver content to professionals within the LinkedIn feed

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