Social Media Class Consumer Insight

Sultan Isnainsyah Find me on twitter: @sultankata www.reksamedia.co.id www.sultankata.com

A consumer : An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

Seorang consumer melalui beberapa tahap hingga ia melakukan sebuah action terhadap sebuah brand.

Konsumer membutuhkan kepercayaan.

Untuk membuat seorang customer menjadi seorang consumer, brand harus mendekatkan dirinya, menjalin hubungan secara langsung dan menjadi outstanding.

Social Media Specialist = Jurnalis + Marketeer + Public Relations + Customer Service

+ Advertiser.

You are the one who connects people with the brand.

Find the needs.

Surprising behaviour

Eror that make sense (unuser-friendly)

Long pauses

BUG

Loyalty Card Vouchers Discount Point Reward Web Deals

“buy now, pay later” New Products New Brands New Stores Unloyality

“fastest-easiest-available”

Online-to-go Urban lifestyle Technology revolution Time constraint

Donation anxiety desire Positive image & vibes contribution

Local is the new sexy provokasi promosi batik adventure

Share & connect existence Digital law Opinion circle Habit

Invest Saving Insurance Saham, obligasi, reksa dana

Future

Own Design Creative Customize Topping & Frame Fun

Health is the new wealth Sports & Foods Gadgets Diet, Spa & Detox Active