Post on 22-Feb-2016
description
reframe
point of view
a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
all kinds of dirty, one kind of clean
squeaky green
expose new opportunities by looking at things differentlyguide innovation effortsmake sure we’ve identified something worth working on
point of view: why?
“If I had an hour to solve a problem and my life depended on the solution, I’d spend the first 55 minutes determining the proper question to ask, for once I know the proper question to ask, I could solve the problem in less than 5 minutes”
- Attributed to Albert Einstein
point of view: why?
Oxo Good Grips
understand the experienceidentify user, reveal the needs, articulate insightsreframe the problem into a new point of view
point of view: how?
understand the experienceidentify user, reveal the needs, articulate insightsreframe the problem into a new point of view
point of view: how?
understand the experienceidentify user, reveal the needs, articulate insightsreframe the problem into a new point of view
point of view: how?
understand the experienceidentify user, reveal the needs, articulate insightsreframe the problem into a new point of view
point of view: how?
point of view: components
user be specificneed use verbsinsight observation + interpretation
user desperate mother in rural Nepalneeds to keep her baby warm insight most families don’t have the means to get to a hospital
point of view: components
understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view
part 1: saturate••
saturationspace
understand the experience share storiesidentify user, reveal the needs, articulate insights grouping : empathy mapsreframe the problem into a new point of view
part 1: saturate methods
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
understand the experience 20 min share storiesidentify user, reveal the needs, articulate insights reframe the problem into a new point of view
part 1: saturate timing
understand the experience : share storiesidentify user, reveal the needs, articulate insightsreframe the problem into a new point of view
part 2: synthesize
synthesize: how?
identify patterns
isolate outliers
create composites
understand the experience identify user, reveal the needs, articulate insights(15 min) Discuss patterns, identify outliers, begin to group and re-group reframe the problem into a new point of view
part 1: saturate timing
has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
POV Example:User – be specific.Need – use a verb.Insight – include something unexpected/a surprise.
Traveling, harried mother of threeneeds to keep track of her children because the airport feels out of control and full of unknowns.
Traveling, harried mother of threeneeds to keep track of her children because the airport feels out of control and full of unknowns.
Traveling, harried mother of threeneeds to keep her children entertainedbecause she’s worried bored children will annoy already irritable travelers.
Traveling, harried mother of threeneeds to keep track of her children because the airport feels out of control and full of unknowns.
Traveling, harried mother of threeneeds to keep her children entertainedbecause she’s worried bored children will annoy already irritable travelers.
Tired but curious child needs to find something engaging to do, but every time he goes to look at something new, his mother scolds him for running off.
shortspecificsexy
point of view: tips
understand the experience : share storiesidentify user, reveal the needs, articulate insightsreframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
POV Example:User – be specific.Need – use a verb.Insight – include something unexpected / a surprise.
Traveling, harried mother of threeneeds to keep track of her children because the airport feels out of control and full of unknowns.
Recommended timing:Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min)Share and compare (5 min)Construct POV as a group (10 min)