THE STICKY

STUFF

What sticks and what doesn’t

90 Percent Of All Purchasing

Decisions Are Made

Subconsciously

The driving factor in subconscious

decisions making is…

The influential role of emotion

in consumer behavior is well

documented

• fMRI neuro-imagery shows that when evaluating brands,

consumers primarily use emotions (personal feelings and

experiences) rather than information (brand attributes,

features, and facts).

• Advertising research reveals that emotional response to an

ad has far greater influence on a consumer’s reported

intent to buy a product than does the ad’s content –

• Research conducted by the Advertising Research

Foundation concluded that the emotion of “likeability” is the

measure most predictive of whether an advertisement will

increase a brand’s sales.

We only THINK that we are

rational beings

• Emotions drive purchase decisions,

not logic: Forrester

FEELINGS KODAK COMMERCIAL FROM 1977

KODAK COMMERCIAL

FROM 1977

THE LAST THING ON YOUR

MIND… is the first thing on your mind

• RESEARCH SHOWS • Consumers are more likely to remember

interactions that occur at the end of an

experience than the experience overall

Two Point Premise

• Emotions Rule

• The End Note is the

Deal Maker

We Run On Emotions and that we

feeling MOST STRONGLY about the

END of the experience.

What is one of the greatest conduits

for emotional expression and

emotional connection?

SURPRISE!

MUSIC

Music Is A Life Force

• The National Anthem

• Here comes the bride

• Amazing Grace

• Taps

Why do think we sing happy birthday?

LET’S PLAY

A GAME

• Finish the song for me…..

THE EMOTIONALITY

FACTOR

• How do people FEEL about your product

• NOT what do people THINK about your

product

• Shaping your Brands Personality with

emotionally connectible messaging

Some Things Jingles

Can Do

• Top of mind awareness

• Cognitive Recall

• Shape Your Brand Personality

• Ignite Your Brand Energy

• Create an Emotional Bond

Inside of a jingle

production company

• How Do We Create Jingles?

• What’s A Demo?

• What’s A Work Tape ?

• Why A Chicago Jingle Cost More

Than Peoria Illinois Jingle?

• What does a jingle cost?

So you want to stick in

some one’s mind?

Use a stronger

GLUE

Music… Brain glue

behind your

brand

My company is ….

The Red Hot

Jingle Company