Post on 11-May-2015
description
What we’ll cover…
Quick overview on tools + tacticsGetting started: defining your objectiveMeasuring results and managing expectationsBest PracticesQuick + dirty tactics for tomorrowQ+A
What we hope you’ll take away from this…
Better sense of social media landscapeConfidence to get started, dig deeperA few nuggets you can apply immediately
Facebook has over 500 million users.1 in every 14 people on the planet are on Facebook.Facebook is growing at a rate of 3% each week, doubling every 6 months.62% of Facebook users are adults.The fastest growing segment on Facebook is 55-65 year-old females.Most Facebook pages have less than 500 fans. (And that’s okay!)
By the numbers…
Direct interaction with consumers.Direct access to in-depth market information from consumers.Ability to create instant “focus groups” and elicit immediate product feedback.Instant and free communication with consumers. (Updates, E-vites, etc.)Ability to position a business or individual as a thought leader within an industry.
Business benefits…
72.5% of the 44 million Twitter users joined during the first 5 months of 2009.82% of active Tweeters are Caucasian An estimated 5-10 thousand new accounts are opened each day.
By the numbers…
Business benefits…
LinkedIn is best used to connect with professional colleague (former and current) and with individuals in the same or related industries.
LinkedIn profiles serve as a living resume, complete with references and recommendations.
What can LinkedIn do for me?Boasts over 40 million experienced professionals around the world in over 150 countries. 80% of companies are using LinkedIn as their primary tool to find employees.
A GPS driven social networking system whereby users share their
whereabouts with their friends.
The system awards points and virtual badges to players depending on how
often they “check-in” and which places they visit.
In addition to earning “badges”, users who frequent a particular place enough
times are crowned “mayor” of that particular location.
Users leave tips specific to the location they visit or with other relevant
recommendations which can then be viewed by other users who “check-in”.
Custom Foursquare pages can be created to communicate tips and
recommendations to “friends”.
How are businesses using Foursquare?
The companies that are successful in social media are
listening first, learning second, engaging third…and then they
are talking.
*The New Community Rules: Marketing on the Social Web – Tamar Weinberg
Are you ready for social media?
You must be willing to give up control of the message.
You must be willing to dedicate time and energy to achieve these goals.
You must be clear in your objective and realistic in
your expectations.
LISTEN: Observe + Report
Define business objective
Organize Feedback
Engage: Turning Words Into Action
Socialization of Business Processes
Track, measure, understand
The Steps of Social Media
Loyalty?
Reach?
Engagement?
Increased traffic?
Increased Brand Awareness?
Reputation Management?
Increased Sales?
Customer Retention?
Established Thought Leadership?
What are you trying to achieve with Social Media?
-Don’t try and do it all at once. Pick 1-2…only!
-Be patient/realistic. This is a long term strategy.
-Don’t forget the offline areas.
-Be authentic!
When you are trying to determine ROI for social
media, you are trying to put numeric quantities around
human interactions and conversation,
which are not quantifiable.
When you think about Social Media and ROI ask yourself this…What is the ROI of your…
Who’s getting it right and what does that mean for my business?
Starbucks has over 1,000,000 followers on Twitter and over 18,000,000 fans on Facebook.
Twitter: Answers questions, retweets what people are saying about them, creates an open communications channel to speak with the public.
Facebook: Videos, blog posts, photos, event invitations.
YouTube: Commercials, informational videos, encourage public to load videos.
Foursquare: Starbucks was an early adopter of this tool and created a custom “Barista” badge to encourage customers to visit many locations.
Starbucks = Fully-integrated Social Media Efforts
Handy Electrical Services is a small Seattle-area electrical contractor with about 500 Twitter followers.
Twitter: Tweets about electrical work, electrical safety, home repair, and Seattle neighborhood news:
RT @FeedbackLounge Go to West Seattle Produce and say, "I drink at the Feedback Lounge" and get $5 off your Christmas tree purchase!
Installing a batch of exterior outlets for Xmas lights, a seasonal favorite. Generators too! http://bit.ly/87VKXx
Facebook: No presence
Online: Website
Small Businesses = Focused Social Media Efforts
Vitamin Water = Consumer-driven Product Design
(Made by fans, for fans on Facebook)
Over 1 million fans that have involvement in product development.
Over 1 million people who feel ownership of this product.
Over 1 million potential purchasers when this launches in March.
-Conduct an audit of existing social media portals.
-Develop a strategy and social media communication plan.
-Study where your audience is currently spending their time in the social media landscape…be there!
What can I do right now? This afternoon? Today? Tomorrow?
-Pick your portals, enhance/develop them.
Plan! Plan! Plan!
Enhance Facebook Page
Join Twitter
Follow @TeamRedProp
-Define your objective.
Red Propeller
alison@teamredpropeller.c
om206-452-5638