Red Monkey Shortlist to e-commerce succes

Eshop Expo 2012Tim De Vits

Younify as a company E-commerce Challenges Red Monkey Innovation

During this session…

2007 – Focus on Magento Netherlands (HQ), Belgium,

Serbia Team of 16 people 100+ shops Magento Community, Enterprise Design, Conversion, Marketing

Younify

Younify

www.amnesty.nl

Recent success stories

• Amnesty wanted more control and flexibility with respect to their online sales.

• Link Administration• 250 orders/day

www.mymiller.nl

Recent success stories

• Magento webshop with 1.200.000 possible chair configurations.

www.babyentiener.nl

Recent success stories

• Baby industry: pregnancy, for newborn babies, infants and teenagers.

• 100+ orders/day.

www.yumeko.nl

Recent success stories

• Home Shopping Award winner. (Thuiswinkel awards)

• Big Boys• Economics of scale• Global competition• High-tech• Innovative destruction @

warpspeed

The Challenge

The Challenge

• Top end platform• Superior hosting• Rich Data• SEO• SEA• Linkbuilding• Social media• Augmented reality• RMA

The Challenge: Default package

• Profile enrichment• Checkout process• Logistics• ERP integration• Custom Design• Payment solutions• CRM• Smooth navigation• …

The Challenge: Default package

The Challenge: Benchmark is high!

You need to compete with top end technology!

How?

The Challenge: Top end specs!

• My Organisation is a jungle, 2007

• Achitect learning, innovative companies

• Continuous improvement -> Continuous innovation

• Conversion: creativity -> innovation

Red Monkey – Jef Staes

Red Monkey – Innovation

Settlers

Followers

Pioneers

Creators

External environment

Red Monkey: Innovation Engine

IE

idea

concept

implement

evaluate

Red Monkey: Breed Red Monkeys!

E-commerce: People

E-commerce: People

« There is no replacement for cubic inches »

« There is no replacement for social interaction »

E-commerce: People

Let your « real » people interact with your online customers.

E-commerce: People

people interaction action

E-commerce: People

Sales

People

Auto

Combine automation with real people interaction

E-commerce: Abandoned Cart

E-commerce: E-Compentence

Excellent

Moderate

Poor

E-commerce: E-Compentence

Excellent

Moderate

Poor

E-commerce: E-Compentence

Excellent

Moderate

Poor

E-commerce: E-Compentence

Excellent

Moderate

Poor

• Specific group training program

• Reconversion job content• Stimulate adopting new

technology• New hires

E-commerce: Human Resources

E-commerce: Train your troops!

• Operators: E-commerce support

• Builders: SEO content• Agents: Social media• Moderators: Blogs• Copywriters: Online catalog• Actors: Youtube

E-commerce: Human Resources

Implement innovation engine

Facilitate Red Monkey breeding

Upgrade e-competence Deploy real people

interaction in online sales process

Red Monkey Shortlist