Red Herring Top 100 Europe 2015

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Texxi GlobalRed Herring European Top 100 Startups

Conference

Amsterdam, NetherlandsApril 13th - 15th 2015

A New Beginning For Earth's Cities

US20080015923(patent pending since 2006)

Go West Young Man...

An overview of a Largescale Transport Operating System

by Eric MasabaTexxi Global

Crane Dragon

At the time of invention, Texxi and Crane Dragon had no affiliation to any institution. Academic or Corporate.

Texxi was invented by Eric M.W. Masaba in 2004 as a solution to the predicted trifecta of a credit crisis, high oil prices and congestion based on global growth of numbers of both automobiles and human beings.

It was largely a fluke.

The Six PillarsSpatio Temporal Order Matching and Fulfillment

TopologySocial Networks / Credit Contagion

Conformal Mapping

Complex Analysis / Simplex Method

Electricity Markets

Constraints

Genetic Algorithms

NP Hard Problems

Futures Exchanges

Market Makers / Price Discovery

Integrated Battlespaces

ADS-B + Link 16

Texxi GlobalThe New Transport Economy

MissionReform global transport by optimising roadspacetime use in a real-time dynamic fashion

Vision

Apply concepts from the internet and free markets / futures exchanges to transport

The Gimp (2006)Utopia Productions

Who are our competitors?

Bus monopoliesLarge oligopolistic intercity coach operatorsThe taxi incumbentsMerchant services companies for taxi paymentsCorrupt government officialsSome car manufacturersThe global banks

What problems do we solve?

Congestion Budgetary shortfalls for municipalitiesLow average vehicle occupancyIncreasing urbanisationFuel UseSocial ExclusionHigh Taxi PricesLack of availability of transportDearth of choice

So just how ripe is this opportunity? What do the numbers say ?

$500 billion p.a.

In the USA alone

€223 billion p.a. in both the EU5 and China

Yes, you got it right

$1 TRILLION

That the per annum market for largescale ridesharing in the EU5 alone is worth at least €223 billion and $500bn in the USA alone*

*Assuming $0.05 per mile cost of a seat, that each car travels 16,550 miles p.a. and that each car has 2 seats free. Taxis cost $3.00 / mile.

That a shift to to an occupancy rate of 3.6 or more could take as many as 75% of vehicles

off the road at times of peak congestion

It does turn out that trying to describe a solution to a combinatorial optimisation

problem using genetic algorithms and

heuristics to overcome an apparent bottleneck

in computational complexity theory is really quite a mouthful

TRANSIT EXCHANGE FOR THE XXI CENTURY

Combinatorial Optimisation

Travelling Salesman Problem

Although initially demonstrated in 2005 - 2006 as an exclusively SMS-

based system, the overall concept is to allow any suitable messaging

mechanism communion with the exchange

Did you know that shared travel is the default mode of mechanised transport for most of human history

Did you also know that it is still the norm in most countries of the world even today

Myanmar

Matatu - Nairobi, Kenya

Kampala, Uganda

Dolmus, Turkey

Did you also know that the average car is used for less than one hour a day and carries only one passenger for 90% of trips

Source: Susan Shaheen and Daniel Sperling

Did you also know that the taxi business is the only sector of the transport industry in which customers still regularly post pay for their rides?

Post-Pay: that means you ride first then you pay

Exposing the operator to credit risk

Can you imagine an airline in which that was normal practice?

$1,300 please

And speaking of airlines, did you know that it costs more to

travel per mile in a Hackney cab in London than it did flying to New York

on Concorde ?

And back

2002 Concorde Ticket PricesReturn trip: London - New YorkCost £6,800 (FY2002)Miles: 6,000

Cost per mile: £1.13Heathrow to Central London Cab FareOne Way (1 - 5 people)Miles: 24Cost: £42 - £80Cost per mile: £1.75 - £3.33

Best cost (avg 2 ppl): £1.24

That the cab-ride from central London to Gatwick airport costs more

Than it does to fly to Munich

Yes

Munich!

One way taxi from SE23 to Gatwick Airport: £72.00

The taxi fare one-way can cost more than the return flight + beer

Why is that ?

Could things be any different in the transport business ?

Could things be done any better?

So what's the

big idea?

Enabling strangers to share rides in vehicles on a large-scale

Dynamically - as in "On the fly"

by pre-summoning their ride in a vehicle type of their choosing

with stated preferences for their co-riders and situational ambience

What are you smoking?

Population 73mCars - 28m

Average Occupancy(all modes) - 1.6 Average annual car mileage - 8,430

Average annual # trips per person -960Average distance of trip - 7 miles

Average distance travelled - 6,726 miles

Most of the decline in overall trips rates between 1995/97 and 2010 can be accounted for by a fall in

shopping and visiting friends

Trips by car (as a driver or passenger) accounted for 64% of all trips made and 78% of distance travelled http://assets.dft.gov.uk/statistics/releases/national-travel-survey-2010/nts2010-01.pdf

in 2010

UK National Travel Survey 2010

We have not only proved that dynamic, real-time ridesharing is not only theoretically possible

but have achieved it in practice in real life situations with real paying customers

People used their mobile devices to hail a vehicle for a shared ride and travelled to a common set of destinations together

with wait times (headways) of as

little as 5 minutes

We are thus proposing a whole new way to look at transport systems in urban areas

in order to make use of the "river of empty seats" available in most city vehicle fleets

Liverpool 2006: March - September

Fridays and Saturdays 22:00 - 03:00

135 trips

Ryde, Isle of Wight 2008: July - December

Fridays 22:00 - 03:00

Ryde Taxis 01943 811 111Fleet Size: 200Licence Type: Private Hire:Proprietor: Andrew YounieFinder: Matthew Burden

700 trips

As in on 700 occasions strangers summoned a shared ride in a taxi by mobile phone message

Imagine

Instead of owning a car, could the average person make each of those 960 trips per year by shared vehicle - whether taxi, shared car from a car club, rented car or carpool

UK National Travel Survey (2010)

Cars: 28mAvg Occupancy: 1.6Avg Trip Length: 7 miles# Trips p.a. 960Total Mileage: 6,726

Highest Mode Occupancy: 2.1 (shopping)Lowest Mode Occupancy: 1.2 (commuting)

Could we now have a transport system which behaves more like a

nervous system?

We showed it was possible as far back as 2006

And that the market for this in the USA + EU5 alone

is at least $3,000 billion per annum

Taxi Hailing startups

Carshare / Car rental companies

How it all came about

RAF(1993 - 1995)

RAEng / National Grid(1992 - 2001)

Aeronautical Engineering (Imperial College,UK & ECL,France)(1993 - 1998)

IMDB / Social Networks

Computers / Networking

Investment Banking / Hedge Funds

UK Royal Air Force

While at university I was lucky enough to indulge my passion for aircraft by

flying in an RAF University Air Squadron

University of London Air Squadron

I had some idea of the general operation of integrated air defence

systems and the way that modern battlespaces are set up.

The key thing that separates grouping applications on a transit exchange from all other ride-sharing initiatives before it is the

integration of certain operational concepts

As with joint operations in a modern battlespace, the marketing of the scheme cannot be separated from the messaging and grouping

technology, the futures exchange ideas, the use of a databases of transit intentions, the effect of social networks (which Texxi was

designed from the outset to take into account) nor the ability to represent rideshare matches as nodes in a “searchable battlespace”

Year in Industry Programme Industrial Placement 1992 - 1993

Project to use day-ahead and week ahead weather

predictions to schedule more power loading on

transmission lines

"Central Electricity Research Labs started life as a series of huts

in Surrey

My project was to create a database of overhead lines conductors and their thermal characteristics to link in with the statistical modelling

Using those weather predictions in making line loading decisions

(a type of demand response balancing)

Strict thermal constraints were required to prevent the plastic creep of the power lines over time resulting in electrical discharges to ground

As was proved in that project, rethinking and challenging commonly held assumptions sometimes results in great solutions

An RAEng project in 1995 called

"The Role of Computers in Transportation Technology"

NASA Space Shuttle Trainer at

Marshall Space Flight Centre,

Alabama

During an internship at Swiss Bank Corporation, in 3 weeks, I travelled to;

New York - Atlanta - Huntsville Miami - San Francisco - Los Angeles

To see;Automated highway technology (thanks Kate Bellingham)

ACM SIGGRAPH '95 (thanks Paul Brown, Len Breen and Daniel Brown)

NASA bases (organised by the RAF, MoD and paid for by the Royal Aeronautical Society and the Royal Academy of Engineering)

Structural Matrices (a type of social network for forces)

Genetic Algorithms(a way to "cheat" hard problems by borrowing from Biology )

Wing Design(How solving for a wIng shape is like figuring out the best route)

Complex Analysis / Conformal Mapping(Once you map a problem to another domain, it may no longer look like a problem)

Engineering Mathematics Concepts

Applied mathematics from aeronautics + biology(wing design, complex analysis, genetic algorithms)

This idea is to map a hard problem that seems intractable into a form that you (or someone else) *can* solve

752

975 x 98916 x 17

e.g. | a 2nd Order Linear Differential Equations with constant coefficients

Become simple algebraic expressions once transformed by a Laplace Transform

e.g. | Forced harmonic motion equations with damping

Used to require months and dozens of prototype wings

e.g. | Finding the separation point of airflow over complex wing shapes

then use a Kutta-Joukowksi transform to map the cylinder into the actual shape you want

Start with a 2D cylinder and pretend the flow is inviscid

ERASMUS Scheme for year abroad in Europe

A ridesharing project at Ecole Centrale de Lyon using groupware

The Internet Movie Database(database / social network of actors and films)

Sometime in 1990, an intrepid group of enthusiasts decided to make a comprehensive database of every

film with all its actors and crew listed

What's this got to do with ridesharing?

which was eventually bought by Amazon in 1998

Ever played "6 degrees of Kevin Bacon" ?

To begin with, we had to structure a lot of raw, historical volatility data into a "DataMart" of sorts, which allowed us to find patterns within a dataset

Connectedness + Contagion

Book'em Danno

it occurred to me that some companies would be more connected than others and thus would be like critical nodes in

the case of a bankruptcy

In times of economic stress, where either many companies face similarly challenging conditions or a few very large and well connected companies are at

risk of failing, fatter tails in loss distributions of large loan portfolios are observed.

Recent papers (since 2010) on credit contagion have now empirically confirmed the presence of fat tails in observed loss distributions due to credit defaults from the correlative aspect

of companies in a trading space

The corollary in ridesharing is situations in which a lot of people want transport at the same certain times (rush

hour, concert or sports events, school start and end times, industrial action and inclement weather)

The correlations increase dramatically making finding matches that much easier than would be apparent at first glance

Later in 2004 - 2006, applying further ideas from commerce (the Long Tail by Chris Anderson)

and some subjects from aeronautical engineering (wing design, structural matrices and genetic algorithms), RAF (battlespaces

and integrated air defence)

I became confident that this problem was indeed resolvable in a real, largescale live environment.

The issue at hand is identical to the same problems that agricultural producers experienced in commerce before the adoption of “futures exchanges”

The attitude to ridesharing is one of risk aversion (much like how farmers sought to minimise risk trades with buyers)

Trading will not happen if people cannot have some sort of good knowledge or guarantee of their counterparties

The same is true ridesharing: outside certain special conditions, the matching in both space and time seems

to be unlikely if not impossible

People always say "what is the likelihood of someone doing the exact same trip as me at the same time as me?"

It is actually quite a lot higher than many imagine. However, using a market-maker, we don't need to worry

about that to begin with

The market-maker effectively buys the empty seats from "producers" and holds them until it finds a buyer

Name: Ms Ying LuiWorks: Investment BankStatus: SingleRoute: Woolton - James St.Leaves Home: 6:45amSpare Seats: 3Would share with: Professional Women.

To give the sellers a guarantee that someone will buy at some price and to give customers confidence that they

can always get a ride at an advertised price

3 spare seats (rides) for sale in a convertible for professional women only

This actually happens anyway with buses which drive around empty

It is just that the person paying for those empty seats is a

taxpayer

Whether that taxpayer ever uses the bus or not

We thought this was unfair - a bit like bailing out bankers for bets that went wrong

Why not let a private entity take the risk (and reward) instead?

Ironically, the bandwidth industry also uses “transit exchanges” to link fibre carriers in locales called “peering

points” - think of these as bus stations for data packets

Mode: CommuterA subscription service to enable people to have the same transport options as a private car

Taking customers from lamp-post stops or transit hubs to their homes or offices

Transport solutions for large scale festivals and events, particularly where parking is limited

Mode: Big EventChanging the charging model for destinations

Big EventThe stadium becomes an appliance / app on the road system

Costs such as policing would now be borne by anyone travelling to the stadium

http://www.flickr.com/photos/beggs

CorporateCan become an equaliser

Virtual Private Travel, enabling staff members, executives and their clients to make use of a luxury fleet of coaches to get to work

Corporate

Now even smaller start-up businesses could set-up at business parks and offer their employees the kind of travel perks usually reserved only for corporate behemoths.

Mode: School RunA subscription service to enable people to have their children transported in shared services to schools

School-age children could now share direct transport to and from school in appropriate vehicles

Mode: Evening Economy

Restaurant patrons and restaurant businesses could benefit from cheaper travel, especially where alcohol is involved

Mode: TouristA city as a cruise destination becomes an "app".

Tourists on visits to a city could visit relatively remote destinations; the revenue shared between the broker and the mode licence buyer (the cruise company)

A better, cheaper and faster way to get tourists from the airports into the city centre

Tourist

Shopping

on-the-fly, door-to-mall travel to and from supermarkets. A version of a supermarket bus on-demand.

Soccer Mom Taxi Service (SMOTAS)

Other AppsOnce a system is in place, bespoke creations will be encouraged

A Transit Exchange exists to links all forms of vehicular travel into a free market auction mechanism so that transport can be executed with respect to its true costs

A transit exchange does for vehicle operators and passengers what an

agricultural exchange did for farmers and produce buyers

In the market for dynamic transport it serves, it links supply and demand

The true costs of congestion are rarely factored into the prices of various modes

of transport

Subsidies for certain other travel modes further distort the picture

Why Now?

People + Cars + Resources

Transport accounts for about one quarter of global energy use and energy-related CO2 emissions.

International Energy Agencyhttp://www.iea.org/journalists/fastfacts.asp

In the car crazed USA, the proportion is even higher 75% of oil use and 50% of CO2 emissions.

Transport, Energy and CO2: Moving Towards Sustainability

In the absence of new policies, transport energy use and related CO2 emissions are projected to increase by nearly 50% by 2030 and by more

than 80% by 2050.

76% of commuters in America go to work alone in a private car.

The world’s car fleet is expected to triple by 2050 with 80% of this growth occurring in developing economies.

See "50by50" report from the Global Fuel Economy Initiative (GFEI) for more details. See also the IEA press release.

See "50by50" report from the Global Fuel Economy Initiative (GFEI) for more details. See also the IEA press release.

Increasing urbanisation is rapidly presenting a new and diverse set of

challenges for many cities across the world, most notably the BRICS economies

According to the UN, almost

180,000 people move into cities every day

[UN DESA Report, March 2012 - World Urbanization Prospects The 2011 Revision]Source: http://esa.un.org/unup/pdf/WUP2011_Highlights.pdf

That is 2 people every second

[UN DESA Report, March 2012 - World Urbanization Prospects The 2011 Revision]Source: http://esa.un.org/unup/pdf/WUP2011_Highlights.pdf

There are predicted to be an extra 2.1 billion people living in cities by 2040

[UN DESA Report, March 2012 - World Urbanization Prospects The 2011 Revision]Source: http://esa.un.org/unup/pdf/WUP2011_Highlights.pdf

There are currently 23 megacities in the world with populations over 10 million

[UN DESA Report, March 2012 - World Urbanization Prospects The 2011 Revision]Source: http://esa.un.org/unup/pdf/WUP2011_Highlights.pdf

Source: [ McKinsey & Co. report, "Preparing for China's urban billion" March 2009 ]

China will have an estimated 8 “mega-cities” (populations of > 10 million) by 2025.

Two of those will have populations of over

20 million.Source: [McKinsey & Co. report, "Preparing for China's urban billion" March 2009 ]

2025

235m

China2025

221 28

1m10m

20m

India2025

There are predicted to be a total of 1.7 billion cars and commercial vehicles on the planet by [2]

2025

Sources: 1. Ward's Auto Report 2009 | World Vehicle Population Tops 1 Billion Units2. International Transportation Forum Transport Outlook 20113. UCDavies ITS | 2 Billion Cars - Transforming Transportation

Taking the total to over 2 billion(but 4bn cars, buses and trucks by 2050)

Building demand in

the "ramp up" perio

d

It takes a certain amount of time to go

from "the ground floor" to a well patronised system

This is the dawn of a new transport paradigm

We are ready to take the plunge in a number of cities

For more details

ops@texxi.com

+44 (0)7986 594 137

https://bit.ly/TexxiGlobal2015