SOAPBOX RACE 2016

o BRAND NAME: REDBULL ENERGY DRINK

o CAMPAIGN NAME: SOAPBOX RACE

o DATE OF EVENT: 13TH NOVEMBER 2016

o TIME: 04:00 p.m.

o LOCATION: MUMBAI

ABOUT THE EVENT

• The Red Bull Soapbox Race is an

international event that started back in

the year 2000, in Brussels.

• Since then, more than hundred Red

Bull Soapbox Races have been

organized globally.

• India will host this one-of-a-kind

event with all its craziness for a second

time this year.

• Back in 2012, people witnessed

everything from a Vada Pav to a pizza

slice, roll down Mount Mary slope in

the inaugural edition of Soapbox.

OBJECTIVE

• Red Bull’s prime objective is to bring

their target market in to engage with the

brand.

• To experiment with the creativity of it’s

audience for brand activation.

INSIGHTS

• Red Bull Soapbox race, is a combination

of science and art where teams compete

in self-made motor craft.

• The company gets better hold on B2B

market.

STRATEGY

• The brand set itself the goal of making

the Red Bull Soapbox race the talk of

the town.

• The agency integrated digital and

traditional touch points to spread

awareness among the audience.

SOCIAL MEDIA PRESENCE

• RED BULL is presents on Facebook,

Twitter, Instagram and Youtube.

• There were teaser uploaded to raise

curiosity among the audience.

• The event videos are on YouTube

and other social media platforms.

INSTAGRAM

FACEBOOK

TWITTER

YOUTUBE

• https://www.youtube.com/watch?v=6P

IaMaPwdNg

• https://www.youtube.com/watch?v=Lx

qZRir80t8

• https://www.youtube.com/watch?v=7r

D4BQt6UP0

THANK YOU