Red b explainer keynote 102214

Post on 03-Jul-2015

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Transcript of Red b explainer keynote 102214

redBreal estate simplified

• When the concept of Realtor arose, there was no internet

• Realtors controlled all the information

• From afar, it was impossible to know almost anything about a property

• In addition, there were far fewer ways to advertise properties

Today

• Today, buyers search for homes via the online real estate marketplace using Zillow, trulia, Google’s search engine, Street View etc.

• In 95% of the cases, these sites have the same information or more than Realtor sites

• 90–97% of buyers begin their search for a home online and use the internet frequently, throughout the entire home buying process

• About 80% of buyers drive by or view homes as a result of an internet search.

• Approximately 50% of buyers find the home they end up buying on their own.

OREM works!

• Cutting-edge technologies and niche experts make it simple and easy to sell and buy in the Online Real Estate Marketplace

• In the Realtor-only-MLS it makes little sense for listing Realtors to set the default commission buyer’s Realtors charge, to serve their own customers.

• Great Britain and most of europe use a one-broker-model, where one estate agent will list the property, find a buyer, help the buyer and seller negotiate a deal and guide them through the transaction, all for a commission of about 2% of the sales price

• In Norway, Denmark, Sweden, Finland, Australia, New Zealand and other countries it is customary for one agent to serve both buyer and seller for about a 2% commission

• Academic studies have found the market clearing price or economic equilibrium rate for real estate commission is about 2%

Max NET, min hassle

• redB is a team of real estate experts committed to getting you maximum net proceeds with minimum hassle

• We focus on the factors, we can control, that have the greatest affect on selling price

Factors to focus on:• Preparing your home for sale

• Staging

• Digital imagery

• Aggressive promotion in OREM

VERY IMPORTANT!

• redB puts you in control of your costs

• Eliminate your up-front contractual obligation to pay two Realtors

• No default buyer’s agent commission customarily offered via the Realtor-only-MLS

• Researchers from Harvard, Yale, MiT & Stanford have concluded hiring a Realtor, using the MLS and paying a high commission have no affect, jointly or severally, on the selling price or initial asking price

The TRUTH

For Sale By Owner (Home AS-IS)

Maximum Hassle

Realtor & MLS

Choose redB – Success!minimum hassle

redBreal estate simplified

“We’re so confident you’ll be happy and satisfied with our service and results, we’ll let

you decide the commission!”