Nationwide K-12 school recycling

competition

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Join in on the fun, score big and win!

Why Recycle at School?

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School recycling programs:Create community normsTeach responsibility and environmental stewardshipProvide hands-on learning experiencesMake a difference in waste reduction

Waste Compostition

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PET Plastic 6%

Food waste 5%

Aluminum cans 4%

Cardboard 3%

Milk cartons 4%

Newspaper 2%

Plastic Film 1% HDPE Plastic

1% Textbooks

1%

Non- Recyclables

53% Polystyrene

8%

Office Paper/ Junk mail

12%

Textbooks2%

Non-Recyclables

62%Food waste

14%

Office Paper/ Junk mail

10%

Cardboard2%Newspaper

5%

Aluminum cans1%

Polystyrene1%

PET Plastic1% Milk cartons

1%

Plastic Film1%

By Volume: By Weight:

Mission

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• Increase school recycling

• Promote individual responsibility

• Entre into other school projects

Goals

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• Hold a fun, fair & friendly competition

• Provide “teaching moments”

• Improve individual participation

• Improve facility operations

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RACE IS ON

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How To Participate

Schools collect and track cans, bottles and paper for 4

weeks

Competition Components

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• Public, Private, Charter• US schools - US territories, Canada or Mexico

in Open Division• Registration toolkits available (1000-1200)• Single stream or source separated • Weigh recyclables and/or convert from

volume-weight• Provide published population figure if winner• Accept from community/parents put in

community category or clearly track material from school only before putting in community recycling bin

Prizes

One school/state will win $1000.National champion from state winners will win an additional prize valued at $2500.

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Community recycling schools will compete nationally in a separate category for 1st, 2nd and 3rd place prizes.

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Acceptable Material

Cafeteria materials:Aluminum beverage containersGlass bottles and jars#1-7 plastic bottlesSteel food cans

Paper:ChipboardCardboardHard & soft bound booksMagazines/NewspaperOffice paperPhone books

As accepted by the recycling drop-off or service provider.

School Recycling Operations

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Data Tracking

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2012 Timeline

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Registration opens – NowoWill allow multiple registrations per

account for recycling coordinatorsCompetition starts – October 15Competition ends – November 9Data due – December 10Award ceremony – Early February 2013

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RESOURCES

Playbook - Downloadable

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LogoPostersFlyerScorecardsCertificatePresentation

Playbook – Support Material

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Community Service LetterCustodian Thank You LetterSample Newspaper and Radio PSAsE-newsletter, blog posts, etc.Community Access Cable TV slideARD School Event Ideas

Playbook – America Recycles Day

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Pep RallyAssemblyField TripWaste-free LunchCleanup DayPoster CompetitionPledge Card DriveFestivalPlay Swap DayTrivia Contest

To break a tie in Recycle-Bowl:

Register, Conduct and

Report a school-wide ARD event

Playbook – Recycling Resources

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School recycling tip sheetRecycling Bin ideas Volume to weight conversion fact sheetCertification module

Playbook – Educational Resources

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Recycling activities o Logos and Sloganso MRF in Actiono Plastics by the Numbers

Waste Management Activitieso Source Reductiono Recyclingo Compostingo Waste-to-Energyo Landfills

Recycling JeopardyMRF VideoRecycling Stats and Facts

The New Waste in Place

40 activities Background Time Technology Enrichments Subject areas and

grade area

Logos and Slogans Activity

Students will be able to: • Define logo (symbol) and

slogan• Recognize logos used in

recycling • Identify products that can

be recycled • Create a logo and slogan

to promote recycling

MRF in Action Activity

Students will be able to:• Identify ways materials can be

separated/sorted at material recovery facilities (MRF)

Students will be able to: • Recognize the role of plastics in our society• Describe the plastics resin identification code

Plastics by the Numbers Activity

• Demonstrate the separation of plastics for collection and recycling

A Little R&R Activity

Students will be able to: • Understand the difference between

“recycled” and “recyclable”• Discuss raw materials used to create products• Identify types of recycled content products

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REACH

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First Year Success Story

1223 schools registered, 57% reportedReached 544,900 students96% competing for prizes (remainder benchmark/open)19% in community division84% worked with a hauler

A National Response

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47 states representedTop states = TX, NC, OH

Who are we reaching?

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Over 90% are public schools50% are elementary, 50% are middle & highEqually distributed among urban, suburban & rural communities

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Impressions

676,260,263 Impressionso317,363,156 online impressions before the

competitiono510,634 broadcast impressions after the

competition$1,291,792 in ad value54,937 total website views834 Facebook “likes”

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Media Coverage

Highlighted Placements

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Scholastic Instructor magazine Parents magazine blog

PA Republican NewsDo Your PartEarth Day Network

Highlighted Recycling Posts

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Earth911.comGreenopolis1-800 RecyclingResource RecyclingWaste and Recycling News

Award Ceremony: Alabama

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Marshall Christian Academy

Media: Sand Mountain Reporter, Gadsden Times, four TV stations45 VIP attendees: Mayor, two AL Senators, Congressman, three City Council Members, two judges, Chamber of Commerce Reps., and multiple community leaders

Albertville, AL – February 6, 2012

Award Ceremony: Texas

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Media: NBC and CBS affiliates50 VIP attendees: Mayor, TX State House of Reps. member, two State Board of Education members, School Superintendent, four School Board members, five City Council Members

Mesquite, TX – February 10, 2012

Mesquite Elementary

PR Newswire Partnership

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Las Vegas and Times Square

Web Site Statistics

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Web Activity by Location, Oct. 17 - Nov. 12 Top Five States: Recycle-Bowl Web Site Visits

1. Texas

2. California

3. North Carolina

4. Pennsylvania

5. Ohio

Connecting on Facebook

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Likes, Active Users, and Interactions Sept. 1 – Nov. 15

Post-Competition Engagement

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Facebook Fans Posting About Recycle-Bowl

More and More People “Like” Recycle-Bowl

Chatting about Recycle-Bowl: Twitter

165 people tweeted about Recycle-Bowl during competition, potential reach of 6,986

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RESULTS

Recycling Results

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Total = 3,291,432 lbsTotal commingled = 1,727,960 lbsTotal source separated = 1,563,472 lbs

Of that it was broken out by:School vs. School = 2,088,000 lbsCommunity Recycling = 1,150,473 lbsOpen Division = 11,909 lbs

Recycling Results

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Recycling Results

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XX Ranked Schools

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Impactful Partnerships

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• Education Organizations• Environmental Education Organizations• Environmental Organizations• Keep America Beautiful Affiliates• Local Governments• State Recycling Organizations• State Departments of Environment

Did we reach our goals?

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• Hold a fun, fair & friendly competition

• Provide “teaching moments”• Improve individual participation• Improve facility operations

1 - Hold a Fun and Fair Competition

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http://www.youtube.com/watch?v=hdpfEGGIOd8

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2 - Provide Teaching Moments

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3 – Improve Individual Participation

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4 - Improve Facility Operations

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Teacher Testimonials

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My school has been

kicking butt! Its been a

great ride and I'm so

proud of my students'

and staff's efforts and

educational

progress.....its all good!!!

The contest was a motivator

for me, the sponsor of the Ecology club, to help our students and staff be better

informed and enthusiastic recyclers.

Our schools are really getting into the Recycle-Bowl. The rival high schools in our district are playing each other tonight and have incorporated the competition in their game.

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RIPPLE EFFECT

Future Goals

Reach 2000 schools by 2013oContinue to provide toolkit as

registration incentiveoIncrease whole school system

registrationsoIncentivize recycling

coordinatorsIncrease reporting rate to 75%Expand to other material

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Future Goals

Create additional partnershipsMaximize award ceremony media opportunitiesFocus on on-line media outletsUtilize to promote environmental literacy

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For More Information

Kelley Denningskdennings@kab.org202-688-0605www.Recycle-Bowl.org

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