Post on 21-Oct-2014
description
Employer branding24/10/2012
Good morning. My name is Bart.
This is my daughter Merel (I have 3 kids).
I’m passionate about coffee.
I’m passionate about
I live and work in Ghent.
I work at digital agency Wijs (ex Netlash-bSeen).
You can find me on Twitter: @netlash
Employer brandingHow do we recruit at Wijs?
First...get the basics right!
‣ start with the ‘why’, not with the ‘what’
‣ define your values
‣ move to self-steering
‣ focus on quality
‣ embrace transparancy
‣ ...
Basics
But you know this, right?
Mission Wijs
Build a better web!
Core value:
open sourceWe share our knowledge.
‣ open source code (Fork CMS)
‣ blog, twitter, whitepapers
‣ Online Trendreport
‣ presentations
‣ attend & organize industry events
‣ guest lectures at schools
‣ internships
‣ helping with school works
‣ sponsoring
Open source
Add value to our ecosystem.
Pay it forward.
Recruitment & sales are the same.
We recruit online.
3 ‘golden rules’:
- It’s the network, stupid!- Drip, not tsunami. - Be where they are.
3 ‘golden rules’:
- It’s the network, stupid!- Drip, not tsunami. - Be where they are.
(Psst... these are also good practices for all online marketing...)
‣ people mostly find jobs through their network
‣ online (social media) is network on steroids
‣ use this to spread vacancies
‣ it’s not the first degree network!
1. It’s the network, stupid!
2d degree network
2d degree network
2d degree network
‣ goal is not: find applicants in your network
‣ goal: get your network to spread jobs to their network
‣ Kevin Bacon!
1. It’s the network, stupid!
‣ goal is not: find applicants in your network
‣ goal: get your network to spread jobs to their network
‣ Kevin Bacon!
1. It’s the network, stupid!
2. Drip, not tsunami
‣ recruitment & employer branding is not a campaign, it’s a proces
‣ small continuous updates over a long period of time
‣ (so it’s not that bad if you screw one up)
‣ share ‘company life’ through Twitter & Facebook
‣ put employees in the picture
‣ encourage employees to share (allow!)
‣ design experiences to be shareable
2. Drip, not tsunami
Design experiences to be shareable
Design experiences to be shareable
Design experiences to be shareable
Design experiences to be shareable
Encourage to share
Hackathon
‣ social media: define your channels (Twitter vs Facebook vs LinkedIn)
‣ Google search
‣ CPC advertising
3. Be where they are
Social media
‣ Facebook = recruiting
‣ company life
‣ jokes, inside news: employee POV
‣ “we understand you”
‣ shareable!
Social media
‣ Facebook = recruiting
‣ company life
‣ jokes, inside news: employee POV
‣ “we understand you”
‣ shareable!
‣ “be where they are”
‣ Fork 4 HR ( = SEO optimized recruitment CMS)
‣ define your keywords!
Google Search
Google Search
Google Search
Google Search
Fork 4 HR
‣ supportive
‣ Google Search Ads or Facebook ads?
‣ define your keywords!
CPC advertising
http://wijs.be/nl/trends-inzichten/blog/detail/beter-recruteren-cpc-campagnes-kunnen-helpen
‣ 2d degree network
‣ process, not a campaign
‣ be where they are
Summarize
Most of all:
Be a cool place to work.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
info@wijs.be
BE 0473.071.275