© Constant Contact 2014

R2 Recruiting As Religion Lifestyle & Lifecycle: A playbook for creating a recruiting culture

© Constant Contact 2014

Marcus TgettisSenior Director of Talent Acquisition & Employee Success

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Agenda

IntroWho am I?Who is Constant Contact?Challenge & ResultsThe SolutionKey Takeaways

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Hi, I'm Marcus

@marcustgettis

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Our suite of online marketing tools and personalized coaching help small businesses connect and engage with their next great customer.

Constant Contact

Delivering success with higher opens andclicks – driving more revenue for customers

Affordable solutions starting at $15 per month with larger customers paying hundreds per month

Differentiation through customer education, coaching and support

~ 600,000 small business and non-profit customers

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How We Drive Customer Success

Great, Easy-to-Use Products

KnowHow®

Customer Success

Coaching with a Personal Touch

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The Challenge

Aggressive hiring goals

High talent bar

Limited budget

Limited resources

Evolving business model

Limited visibility into recruiting / ROI

Unclear measures of success on recruiting

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The Results: In the last 3 years

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More than doubled the size of the company (>1300 ee’s)

Employee referrals hired to approx. 45%

New hires from direct applicants by 20%

Employee Net Promoter Score 36%

Employee engagement participation to 93%

Recruiting & hiring score on EE Survey 10 pts

Outside agency spend by 15%

Cost per hire by 25%

The Solution

“Culture eats strategy for breakfast, technology for lunch, and products for dinner, and soon thereafter everything else too.” -@BillAulet

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Cul-tureNoun n/ pronounced: (kul-chur)a particular society that has its own beliefs, customs, and ways of life

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Re-li-gionNoun n/ pronounced: (ri-lij-uhn)a specific fundamental set of beliefs and practices generally agreed upon and shared by a number of persons and practiced over and over again

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Employee engagement

Employees are cultural gatekeepers

Everyone is responsible for recruiting

Recruiting spans the entire employee lifecycle

Hiring is a key virtue of leadership

Speed up time to hire

Lower cost

Multiply your resources

Most powerful weapon to win the war on talent

Why Create a Religion of Recruiting?

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PurposeOrganizedWhat’s in it for them?EducationResources

How do you do this?

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Give all the Power To Your Employees

Organized What’s in it for them?

Education Resources

Awareness

Rational

Emotional

Adoption

Purpose

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urposePOWER

1. Start with “why?”2. Mission & Values

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PurposeStart with “why?”

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PurposeMission & Values

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rganized

POWER

1. Simple2. Creative3. Relevant4. Transparent

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OrganizedSimple

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Employee Referral Program

Employee Recruiting Network!

OrganizedSimple

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OrganizedCreative

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Performance Reviews + Stay Interviews = “Re-Recruiting”

OrganizedRelevant

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Suspect Prospect NTTFTrialer

Expired Trialer

Successful Paying

Customer

Paying Customer

Not Yet Successful

Paying Customer

At Risk

Paying Customer

Suspended Account

Cancelled Customer

Early ExperienceEngaged Customer At RiskIntroduction

Customer Lifecycle Management

Suspect Prospect Interview Orientation Successful Employee

IntegrationEngaged Employee

At Risk

Non-Engaged/

Non-Performing

At Risk

Exit

Early ExperienceEngaged Employee At RiskIntroduction

Employee Lifecycle Management

Recruiting

OrganizedTransparent

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Referral Activity By Department

OrganizedTransparent

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Employee Recruiting Leader Board

hat’s in it for them?

POWER

1. Personalization2. Rewards3. Recognition4. Fun (Gameification)

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What’s in it for them?Personalization

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What’s in it for them?Rewards

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Every single referral that comes into the company:

Employee receives acknowledgment.

Referral receives a phone call.

What’s in it for them?Recognition

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Thank you!

What’s in it for them?Fun (Gamifcation)

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ducation

POWER

1. Formal Training2. Coaching3. Workshops

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EducationFormal Training

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Stand Alone TrainingPart of Leadership

Development Curriculum

150 Job Openings is 150+ Coaching Opportunities

Quarterback the hiring process

Educate leaders on best hiring practices

Influence hiring managers to make optimal choice

EducationCoaching

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EducationWorkshops

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Example: LinkedIn Sourcing Sessions

esources

POWER

1. Easy to Adopt2. Easy to Use

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ResourcesEasy to adopt

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ResourcesEasy to Use

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ResourcesEasy to Use

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Key Takeaways

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Religion

Beliefs Culture

P

O

W

E

R

urpose

rganized

hat’s in it for them?

ducate

esources

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@marcustgettis

Q&A

Thank You!