RECOUPRECOUPCommunication Communication strategystrategy

2008/9 Revisions and Amendments

Getting our messages across Getting our messages across to policy audiencesto policy audiences

Key messages

Why? What? To Whom? Why? What? To Whom? How?How?ObjectivesPrinciplesKey MessagesTarget AudiencesChannelsActivity Plan 2005-10M&E framework

Objectives Objectives create awareness about the RECOUP

goals and objectives amongst our target audiences, and induce and support a sense of ownership

regularly inform audiences and users of the research about the programme’s accomplishments and outcomes in an accessible way. Ultimately, we seek to influence policy by actively engaging our target audiences, enabling them to use the research outputs in their own work and thus helping them to make research- and evidence-led decisions.

PrinciplesPrinciples

Key MessagesKey MessagesWhat is the relationship between

education, its labour market outcomes, and broader issues of human and social development?

Key Messages Key Messages What is the dynamics of

educational outcomes for the poor?

What is the new evidence on which to base pro-poor policy decisions

Key MessagesKey MessagesAddressing recent experiences of

aid to help understand past performance and identify promising approaches for the future

Key MessagesKey MessagesHow different legislative

frameworks, government/household partnership and financing relationships, affect educational outcomes for the poor?

Target AudiencesTarget Audiences

ChannelsChannels

PrioritiesPrioritiesRelay informationInfluence policyensure that the research agenda

remains responsive to change in the knowledge needs of policy-makers and development practitioners

OK

??? ???

How to be responsive?How to be responsive?Engaging policy audiences

throughout research (design, implementation, impact M&E)

Policy analysis, monitoring changes (literature review, media reports, policy documents, statistics)

Feedback mechanisms (CAG, NAC, mid-term OXCON conferences, meetings, NRG in Ghana, personal interactions with policy-makers and researchers, social media – blogging, flickr, slideshare) Have we

managed to do all of these?

Research – Policy Research – Policy InterfaceInterface

Collaborative writing

feedback

Activity Plan 2009-10Activity Plan 2009-10

Priorities in 2009/10Priorities in 2009/10 Maximise impact

◦ translating the findings into policy recommendations

◦ focus on impact and purpose achievement ◦ better targeting ◦ piggy backing on key international and national

events◦ communication champions◦ collaboration (North-South, CREATE, EdQual)◦ effective M&E for communications (focus on

outcomes)◦ effective use of existing channels (open social

media, more engagement/interaction)◦ better planning and coordination◦ capacity building (policy briefs, impact assessment) ◦ internal communication