1

RECIPE FOR THE PERFECT GAME FOR TWEEN GIRLS

TWEEN GIRLS’ PARENTS WANT...

...TO BOND WITH THEIR DAUGHTERS• When researching girls online and video gam-

ing behavior, researchers saw a 20% increase in positi ve indicators including feelings of be-ing connected to the family in parents who play with their kids.

• A study from Brigham Young University also shows that daughters whose parents interact-ed with them during gameplay felt more con-nected to their families.

...ENCOURAGE EXPLORATION • Tween girls are busy and given limited free

ti me, so it’s a challenge for parents to fi nd safe ways for their kids to explore—and games can be a great way to do this.

...LEARNING AND HEALTH BENEFITS• Studies have shown that gaming can boost

brainpower, increase eye strength, and even benefi t the heart.

TWEEN GIRLS WANT...

...TO BE OLDER AND EXPLORE • Research has found that tween girls want to

feel older and have control. • Tween girls are eager to emulate the people

they see and look up to in real life. • Research shows that tween girls oft en look for

role models.

...TO CREATE • Expressing and sharing their creati vity is a

key driver: they post over 300,000 pieces of user-generated content every day on Girlsgo-Games.

...TO BE MOBILE • 24% of girls between 10 and 15 acti vely use an

iPod Touch, 14% acti vely use an iPad, and 21% of their ti me spent on tablets is on gaming (in the US ).

...SPECIAL TYPE OF GAMES • Tween girls are primarily interested in quizzes,

tests, cooking games, makeover games, and dress-up games.

• Preferences vary depending on locati on, with US tweens preferring cooking games and UK tweens favoring makeover and dress-up games.

Source

• Newzoo Research Aug 9, 2012: htt p://www.spilgames.com/press-center/press-releases/tween-girls-the-new-face-of-gaming/

• Harris Interacti ve: htt p://www.graphs.net/201208/stati sti cs-of-moms-playing-social-games.html

• Journal of Adolescent Health: Game On… Girls: Associati ons Between Co-playing Video Games and Adolescent Behavioral and

Family Outcomes htt p://www.jahonline.org/arti cle/S1054-139X%2810%2900770-6/abstract

• BYU: htt p://games.yahoo.com/blogs/brain-games/5-ways-video-games-good-003217578.html

• The Online Mom: Gaming as an Educati onal Tool: htt p://www.theonlinemom.com/secondary.asp?id=68&t=gaming-as-an-

educati onal-tool

• Spil Games independent focus groups, conducted in U.S., August 2012

• Stefanie Jansen Kids & Family Insight Desk Research, 2012

IN A RECENT SURVEY OF MOMS, more than 45% said that playing casual games makes them happier and smarter. Do their daughters see the same benefi ts? GirlsgoGames assessed tween girls’ behavior, parental feed-back, and other gaming insights to bett er understand the online gaming behavior that appeals to both moms and girls.

NEWSFLASH!TWEEN GIRLS ARE PLAYING GAMES:

• Research shows that the tween-girl gaming market is signifi cant and growing rapidly. In the US, UK, and France, gaming is a pasti me fa-vored even above reading magazines and listening to the radio.

• Browsing and gaming are the most popular acti viti es among 10-15 year old girls with tablets. 87% of U.S. tween girls who use a tablet (63% in France and 76% in the UK) indicate that they play games on it.