Post on 14-Dec-2015
Think pair share:What does this infographic show
you?
Learning Objectives by the end of this lesson students….
Recap-Retail
“Retail involves a business or person that sells goods to the consumer. A wholesaler sells to a business.”
Types of store
Physical Online
(eRetailing)
Today we will be covering
Sub-sectors
Size
Location
Ownership
Format
How do the above terms relate to retail?
Retail involves
Size(Small 0-50, Medium 50-250, Large 250+)
Channels
OwnershipIndependent, Multiple,
Franchise)
Location(Local, Regional, National, Online)
Sub-sector
Retail sub sectors are the different categories of product types.
Sub sectors of a main business, say a car dealership, might be (1) car sales, (2) car maintenance, (3) parts & spares
What sub-sectors do Tesco have? What ‘groups’ of products do the sell?
Sub Sectors
Sub Sectors Product-related ‘sub-divisions’ of the retail industry, e.g. clothing, electrical goods, food and grocery, footwear, DIY, music and video, Insurance etc
Tesco has many sub-sectors within their supermarkets and company as a whole. The sub-sectors of Tesco could be: Fruit and Veg, Dairy, Electrical, Gaming, Entertainment, Hair and Beauty Household, Bank, Insurance
Size
SMALL 0-49
MEDIUM 50-249
LARGE 250+
The size of a business is usually catagorised by the number of employees within the company.
Retail Format
This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising.
Independent
Department store (John Lewis, Debenhams)
Supermarket (Tesco, Morrison's)
Hypermarket (Sports Direct, Tesco, Asda)
Shopping centre's (Westfield's)
Wholesalers (Cosco)
E-retailing
Location
TASK; Which of the below is a Producer, Wholesaler or Retailer? A retail store sells individual items directly to the
consumer. A wholesaler sells to a retailer, often bulk items at a reduced cost.
Ownership
Independent
Multiple retailers are businesses with more than ten branches
Franchise
Which company matches
the correct ownership?
Franchise
Franchised retailers are granted selling rights in a geographical area. The franchisee pays a fee based on sales or an annual rent to the franchisor to operate their business model.
Against the clock
You have 5 minutes in groups (against the sand timer!) to list:
What is retailing?
What is a retail format?
Size?
Now feedback to the class
Pick three organisations and apply your knowledge.
SizeFormat
OwnershipSub-sectors
Task- P1
Describe the sub-sector, channels, format, size, ownership and location of two retail businesses operating in different sub-sectors. (P1)