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Google Search Appliance -

Return on Information withUniversal Search

Scott Goodhew Chad JohnsonSearch Channel Mgr Google Practice MgrGoogle Enterprise Perficient

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Agenda

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Perficient & Google Overview

Google Search Appliance Overview

• Business Problem & Return on Information

• Features

Customer Use Cases

Q&A

Watch a live audio & video recording of thiswebinar at:

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About Perficient

Perficient is a leading information technology consulting firm serving

clients throughout North America.

We help clients implement business-driven technology solutions that

integrate business processes, improve worker productivity, increase

customer loyalty and create a more agile enterprise to better

respond to new business opportunities.

Fast Facts about Perficient

Founded in 1997

Public, NASDAQ: PRFT

17 locations throughout the U.S. & Canada:• Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver,

Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto

1000+ employees

Dedicated solution practices

Served 400+ clients in past 12 months

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

Perficient’s Solutions

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Google’s Mission

make it universally accessible and useful

Web Video Books

Organize the world's information andallall

News Enterprise Content

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Google Enterprise

1,000+ people dedicated to Enterprise

Backed by Google’s core research and development

Provides Google-quality search across all Enterprise Content

Over 30,000 active appliance customers

Mission: Organize your company’s information and

make it accessible and relevant to authorized users

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Finding information on the Internet

Finding information inside the enterprise

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Finding information in the enterprise

Impact on Productivity & Decision Making

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1 2007 Accenture survey of middle managers2 Butler Group research3 McKinsey Global Executive Survey of 7,800 executives in 132 countries

Employee Productivity

• Middle managers spend more than 25% of their time searching for information necessary to their jobs, and when they do find it, it is often wrong1

• As much as 10% of a company’s salary costs are wasted on ineffective searches2

Making Decisions

• 29% of CEOs/CIOs said it is difficult to find information on which to make company-wide decisions3

• 40% of other senior managers reported the same3

11 1 MarketingSherpa, Landing Page Handbook)

And on company websites, navigation doesn’t cut it

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Many navigation

options

But where is the Search Box?

And fancy content

Visitors spend an average of 8 seconds beforedeciding whether or not to remain on a website1

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Users want search on websites

1 Jupiter Media Matrix2 eTailing Group3 Harris Interactive

Site navigation

Find Products

Customer Self-Service

When navigation attempts fail, 50% of users will turn to search1

In a study of 2,000 shoppers, 71% used keyword searches to find

products2

90% of consumers who have made an online purchase said they used site search to access self-service content3

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What is the Google Search Appliance?

It’s “Google in-a-Box”… designed to offer your organization the same relevancy, comprehensiveness and performance you know and love from Google.com…

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Historical Roadmap

“Universal Search”“Return on Information”

Google’s Search Philosophy

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User

All information‘Real-time’ dataCustomizable and extendable

Reach

Highly secure architectureStandards-basedLeverage existing security

Security

Intuitive, unified resultsHighly relevantUser-friendly innovation

Large corpus searchCross-enterprise managementFlexible infrastructure

Scale

Intranet

SharePoint

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Focus on the userUniversal Search for Business

Employee Directory

Content Management

Wikis

File share

“It now takes our sales executives 15 seconds to find something they used to burn 30 minutes looking for”

– Jim Cahill, Emerson Process Management

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Google Search Appliance

Fileshares

Intranets DatabasesEnterprise

applicationsContent

Management

Universal Search: Powered by Google Search Appliance

• Documentum

• SharePoint

• FileNet

• Livelink

• Any other system

• Over 200 file formats

• MS Office, PDF, HTML, etc.

• Web servers

• Portals

• Oracle

• SQL Server

• MySQL

• DB2

• Sybase

• ERP systems

• Business intelligence systems

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High relevance that gets even better automatically

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User-Centric FeaturesSearch-as-you-Type

2020

Personalized Search Experience

Marketing Engineering

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The future of Reach & Security…

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Google supports every type of enterprise security available

• LDAP• Kerberos• Forms-based SSO• X.509 Certificates• NTLM v1 & v2• Windows Integrated

Authentication• SAML API

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New! Universal Login: Easily integrate across heterogeneous security systems

NTLMForms

AuthenticationConnector

SPI

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Connectivity to ECM Systems

“Within a day we were crawling dozens of SharePoint sites. It was truly remarkable.” – Oliver Tsai, Sunnybrook Health Sciences

3rd Party Connectors

PortalK-M

Google Connectors

Aqualogic

Drop-in Portal Integration

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Use the Google Search Appliance to provide unified search across all your cloud and firewalled content exposed through Google Sites

Drop-in WebPart for Microsoft Sharepoint gives enterprises high quality search and easy integration with their existing assets

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SecureReal-time access to business information

Real-Time Access to Business Applications

“The Google Search Appliance with OneBox is our command line interface to our world …adding more content and additional OneBox

interfaces will only increase the value to our organization” – Danny Perri, BOC Gases

Access to real-time business data with OneBox

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Customized to Your Business

User Interface• Custom look & feel• XML API

Security• Custom security environment

• SAML SPI

Content• Connector framework

• Real-time data with OneBox API

2828 Google Confidential

Advanced search reporting

• Detailed click through data – Search results available

through search logs

• Rich search behavior information

– End-user choices– Queries with no clicks– KeyMatch clicks– Etc.

• Integrate with Google Analytics

– Full site tracking

Track every user, click, and query

Traditional search systems architecture

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+

Disaster Recovery Server

+

Patch Deployment Management Server

+

Volume License Management Server

DatabaseServers

SANStorage

Load BalancingServer

IndexServers

Front-endWeb Servers

IdentityServer

QueryServers

Google architecture

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10 million docs in a box…

Two simple product models: effortless scale

GB-7007 New! GB-9009

Up to 10M docs 10M - billions of docs

3X computing power of previous GB-1001Upgrade license points with no HW or SW change

5X smaller than previous GB-8008Powered by latest Dell R710 hardware and Intel Xeon 5500 processors

The Alternative is Software Complexity

Google Approach

(based on # of documents)

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30,000Enterprise search customers

Companies have made their choice

Results for our customers

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Actual Data from a Large Pharma Customer

Users want Google

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Increased search queries by 750%

After switching to Google, more end users are searching:

90% of website visitors use Google search

Large Pharma Company

Increased queries from 1,800/day to 8,200 /day

Site visits up 400%Overall search satisfaction up 66%

Engineer search satisfaction up 74%

100 hits in first 2 hoursInternal searches up 80%

Public website searches up 90%

85% search satisfaction

Search queries up 900%

Daily queries up 70%

Intranet traffic up 300%

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Case Study: Mercer

• ~2 million docs scattered across ECM system (Livelink) , SharePoint, and intranet portal

• Field professionals couldn’t find right docs– losing productivity and slowing client service

Challenge

• Conducted RFP with many vendors• Chose GSA due to ease of use, accuracy, and

low total cost of ownership (TCO)• Integrated with Livelink, SharePoint, and

intranet portal (MercerLink)

Solution

“Mercer is very client-focused. A fast, accurate search is a must in this environment.”

“The Google Search Appliance won hands-down. The fact that the Google Search Appliance provided connectivity to Livelink and SharePoint was a major selling point.” Haroon Suleman, Lead Enterprise Search Architect

Testimonials

19,000 global employees

Intranet Portal

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Honeywell: SharePoint, Intranet, Website

• Internal site: • 1,000,000 docs - project plans, presos, etc.

130,000 unique visitors / month

• Website:• 400,000 files - catalogs, data sheets, etc. • 400,000 unique visitors/month

Problem

• Deployed 2 GB 1001’s and a GB 5005 simultaneously

• Took both out of the box, plugged them in, and within one day, had tested and optimized the appliances

• Indexing content in SharePoint

Solution

• Manage information more effectively – Employees are benefiting from enhancing sharing

• Collections feature - Employees can search all corporate content, or limit queries by business unit

• Search proprietary systems – E.g. Turbo Technologies Group in Transportation Systems used the Google Content Feed API to improve search capabilities of the MatrixOne product data management solution

Results

$30B diversified technology leader, with 120,000 global employees

Customers worldwide in aerospace, auto, control technologies, & specialty materials

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Reuters.com

• Reuters.com receives more than 10 million page views daily, more than 300 million monthly

• Needed a robust search solution to provide users with a compelling experience

• Need to search multiple types of content

Problem

• Chose Google Search Appliance – for its search relevance and unified results

• Search real-time news, stock quotes, images, and video – in a single search box

• Global - Native language search support in USA, Africa, UK, Japan, China, Italy, and India

Solution

• Increased number of search queries by more than 500%

• Increased relevance by delivering unified results from diverse sources

• “Google gave us the power and flexibility to create our own customized front-end interface. Users have easy access to business information in one place to help them make informed financial decisions faster.” – Leon Shklar, EVP of Technology, Reuters Media

Results

Operations in more than 100 countries and over 96,000 employees

Reuters Media updates financial information up to 23,000 times per second

Reuters.com: Unified Search Results

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Perficient

Chad Johnson

Google Practice Manager

Google Search - Case Studies

Spanning Continents Site Overload

Metadata Retirement

Google Search - Case Studies

Spanning Continents

Situation:

• Headquarters in Europe

• Remote office in US

• Headquarters owns a GSA and is crawling Documentum

• Remote office uses Sharepoint with built-in search

Problem:

• Remote office wants to search both repositories– One search box

– Blended result

– No additional login

Spanning Continents

Solution:

• Remote office deploys a 2nd Google Search Appliance– Indexes Sharepoint and other local content

• Federates Documentum results from GSA @ Headquarters– Returns blended results

– Only one login against Active Directory

– Authorization is delegated to the appropriate GSA

• Sharepoint content is authorized by GSA @ Remote office

• Documentum content is authorized on GSA @ Headquarters

Google Search - Case Studies

Site Overload

Situation:

• Intranet with ~700 different sub-domains

• 1.6MM pages

• Currently indexed with Ultraseek

Problem:

• Maintenance nightmare

• Performance issues with re-crawling

• Lack of consistency between sites

Site Overload

Solution:

• Organized:– Cataloged sites to be indexed

– Identified content owners

• Simplified:– Switched from managing exclusions to managing inclusions

– Only identified content being indexed

• Reused:– Consistent search box / results across all sites

– Published style guide for how to use Google search

• Optimized:– Granular control of re-crawl schedules

– Self-tuning crawl rate

Google Search - Case Studies

Metadata

Situation:

• E-Commerce site w/Sharepoint document library

• Currently using two different search engines that return separate results

Problem:

• E-Commerce data cannot be returned by the general site search (Sharepoint)

• Want “Add to cart” function directly on search results page

• Difficult to narrow or filter results

Metadata

Solution:

• Load e-Commerce data into the GSA– Export from database, convert to XML, push into GSA

– Can be queried just like documents and web pages

Metadata

Solution:

• Customize the results page– Completely customizable - top to bottom

– Highlight e-Commerce results with special formatting and “Add to Cart” button

– Any metadata in the GSA can be used on results page

• Provide more filtering options– Collections

– Dynamic result clusters

– Faceted search using metadata

Google Search - Case Studies

Retirement

Situation:

• Oil Supply company with an aging employee base

• Several initiatives to capture and retain information

• Sharepoint, collaboration portals, wikis

Problem:

• Content is being collected faster than it can be processed

• One example Sharepoint DB was over 750GB

• Current search solution is not helpful with so much unstructured data

RetirementSolution:

• Google relevancy was able to make sense out of black hole repositories and junk-drives

• User Contributed Results and Self-Learning Scorer provided additional ways to capture knowledge and improve results

• Query reports and click tracking provided data about search effectiveness and areas for improvement

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Thank You!

Chad Johnson – Perficient

chad.johnson@perficient.com

Scott Goodhew – Google

sgoodhew@google.com