Real-Time "Business Awesome" from Data-Informed Customer Engagement

Real-Time “Business Awesome”

from Data-Informed Customer

Engagement

Scott Stratten

President of Un-Marketing,

Author, “The Book of Business Awesome” and “UnMarketing”

Scott Stratten

• Expertise: viral, social, authentic marketing (“unmarketing”)

• Experience working with industry leaders, global brands.

• Top 5 social media influencers in the world (Forbes.com)

• >60 million views of clients’ viral videos.

• Over 130,000 Twitter followers,

Twitter: #DMA2012 @unmarketing

A word about SAS • Enabling “Business Awesome” with business analytics

since 1976.

• Optimization ♦ Real Time Decisioning ♦ Marketing Automation

Customer Experience Analytics ♦ Social Media Analytics

• 90 of the top 100 companies on FORTUNE Global 500® use SAS®

Proud sponsor of Scott Stratten at DMA 2012

• $2.73 Billion annual revenue (2011)

• World’s largest independent software vendor.

• Fortune magazine #1 place to work in 2010 and 2011.

Marketing Is Not A Task

Static Or

Ecstatic

Data Is Dangerous (and Powerful)

Social Media Success Doesn’t Exist

75% replies

Talking Is In Real-Time

Real-Time "Business Awesome" from Data-Informed Customer Engagement

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Transcript of Real-Time "Business Awesome" from Data-Informed Customer Engagement

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