REAL LIFE EXPERIENCES OF USING SOCIAL MEDIA

Kalie MooreLawyer Referral Service Program Administrator Alameda County Bar Association

Michelle ChavezLawyer Referral Service Director San Diego County Bar Association

SOCIAL MEDIA IS THE NEW WORD OF MOUTH MARKETING

STEP 1- SET YOUR BROAD GOALS

STEP 1- SET YOUR SPECIFIC GOALS AND CREATE A TIMELINE

Twitter Goals

Facebook Goals

Yelp Goals

Blog Goals

Tweet daily 50 followers in 30

days 100 fans in 30 days Create Ad Campaign Set up Yelp Account Five reviews a month One blog post per

week

Increased Brand Awareness

FACEBOOK FAN PAGE

Where you post

Wall

CommentsFans

FACEBOOK ADVERTISING

TARGETED ADS

Location Targeting

Age, Sex, Relationship Status, Interests

Language

Education Level, Employment

EstimatedReach

TWITTER- HOMEPAGE

Where you post

Where the people you follow post

FollowingandFollowers

Search

Trending Topics

TWITTER- WHAT DO YOU SAY? WHO DO YOU FOLLOW?

Key Concepts

#- Categorize Tweets by Keyword

Bit.ly-Shortens URLS

Follow

•Community Partners @lawlibrary•Other LRIS’s @ACBALRS, @SDCBALRIS, @LA_LRIS•Competitors @Avvo

TWITTER- WHO DO YOU TARGET?

Find clients who are looking for attorneys by

using the terms “find lawyer” and “need

lawyer.”

BLOGS

OTHER SOCIAL MEDIA SOURCES

GETTING FOLLOWERS

Newsletters Email Signatures Website Client

Correspondence Add your panel

members

Track Your Results

Monitoring Your Campaigns

Monitoring Your FacebookCampaign

Impressions Cost/Click

QUESTIONS?

Kalie Moore

Alameda County

Bar Association

Kalie@acbanet.org

510 302-2210

Michelle Chavez

San Diego County

Bar Association

mchavez@sdcba.org619 321-4150