REAL TIMEWe are a behavioural economics,

REAL BEHAVIOURRESEARCH AGENCY

I worked research

Beforein

withI worked research

Before

SOCIAL EXPERIMENT. GUILTY PLEASURES.

RESEARCH TURNS PEOPLE INTO LIARS

IF YOUR INSIGHT ISN’T AWESOME, YOU MAY AS WELL GO HOME

RESEARCH IS JUST STIMULUS

RESEARCH TURNS PEOPLE INTO LIARS…

“CONSUMERS ARE NOT RATIONAL”

Daniel KahnemanThinking Fast and Slow Won the Nobel prize for economics in 2002

2 4 x 1 7

AND PACKAGING?

Pick ME

Pick MEPick ME

Pick ME

Pick ME

here it is

SPOT THE BURGUNDY DOT

OrWHAT SOUNDS BETTER?

IF YOUR INSIGHT ISN’T AWESOME, YOU MAY AS WELL GO HOME.

THE REALITY IS THAT THE MARKET HAS CHANGED MORE RAPIDLY OVER THE LAST 3-6 MONTHS THAN I’VE SEEN IN MY 30 YEARS IN THE INDUSTRY.”

Mike CoupeSainsbury’s CEO | October 2014

“

REALLIFE

Marketing & Insight ConsumersResearch Agencies

Marketing & Insight ConsumersResearch Agencies

REALLIFE

MEANWHILE,RESEARCH AGENCIES MAKE MONEY…?

SERIOUSLY.THIS IS A RACKET.

WE NEED TO SORT IT OUT.

NOT AWESOME. DESIGN

BRIEFDesign Objective

Business Objective

Audience Profile

Zoe is 23 and works as an administrative assistant in Slough. She graduated in media and one day would like to be working in London. She currently still lives with her parents and really enjoys the gym, going out with her friends and watching films.

……………………………………………………………

……………………………………………………………

EQUALLY LAME.DESIGN

BRIEFDesign Objective

Business Objective

Audience Profile

……………………………………………………………

……………………………………………………………

Zoe is outgoing and full of fun and life. She wants to make the most of every moment she has as she believes that life is short.

THERE IS A WORLD OUT THERE.”

“CoriolanusAct3, Part 1

CONSUMER INSIGHT MEANS GETTING YOUR HANDS DIRTY.

RESEARCH IS JUST STIMULUS

GOOD RESEARCH NEVER STANDS STILL.

GOOD RESEARCH NEVER STANDS STILL.

THREE THINGS MATTER

REAL PEOPLE GET YOUR START AGAIN

SHARE EVERYTHING

HANDS DIRTY

IF IT’S IN A BOX

THANK YOUPartner & Strategy Chief

T: 020 7234 0768M: 07889 732 971

AUSTIN ELWOODPartner & Research Chief

T: 020 7234 0768M: 07773 386 093

TASH WALKER