REAL ESTATE MARKETING GOES DIGITALREAL ESTATE MARKETING GOES DIGITAL

INDUSTRY OVERVIEW• Real estate sector is one of the fastest growing and

globally recognized sectors in India.• Indian real estate sector has shown tremendous

growth in both commercial and residential segments.• Internet is one of the important factors which is

influencing buying decisions.

Affordability of buying house has gone up

1) Print Adverts2) SITE Visits3) One on One discussions4) Strategic Signboards5) Property Shows

Print AdvertsPrint Adverts

Site VisitsSite Visits

One on One DiscussionsOne on One Discussions

SIGNBOARDSSIGNBOARDS

PROPERTY SHOWSPROPERTY SHOWS

1) Searching for the Brand Online

2) Viewing DIGITAL ADS

3)Taking Virtual Tours on website, You Tube & other portals.

4) Checking out brand credibility & property reviews online

SEARCHING FOR THE BRANDS ONLINE

Viewing DIGITAL ADS

3)Taking Virtual Tours on website, You Tube & other portals.

Taking Virtual Tours on website, You Tube & other portals

Taking Virtual Tours on website, You Tube & other portals

Checking out brand credibility & property reviews online

Marketing StrategiesEffective Real Estate Web-Design

Virtual Tour via MobileInteractive Mobile Apps which make a real estate project unique and show them off visually.

Real estate goes creative with Social Media

Developers and promoters have taken a creative turn

to make their market visible, the platform being

Social Media.

The Increasing Use of Internet• In 2013, India was the third largest internet user after

China and US• The number of internet users in India keep on

increasing and today has reached a HUGE number. • With such a growth rate India soon will become the

second largest internet user nation. • According to a survey done by Google India, 50% of

property buying decisions are made online in India

Why Social Media?• In this age of new media marketing, digital marketing

has proved to be a game-changer.

• Digital marketing is being used by every leading firm nowadays and is proving an extremely successful means of spreading awareness and creating a brand value. The same is the case with the real estate businesses.

Mobile App for buying property• Number of people are using their mobile devices to search properties online.• Mobile queries are doubling every year and about 40% of total searches came through mobile phones.• 73% of respondents prefer using their mobile apps for searching property.