Design, content creation, editing and publishing all in a single platform.Simply Beautiful Tablet Publishing

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With Readz, publishers and brands can o!er their readers a superior tablet reading

experience. It’s easy, fast and a!ordable.

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Mobile/Tablets and Reading

The Numbers Matter

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Mobile/Tablet and Reading

“112.5 million US adults are expected to own a tablet in 2016. That’s over on-third of US adults.”

Forrester Research

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Mobile/Tablet and Reading

Source: OPA Online Publisher Association, June 2012

“People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Online Publisher Association, June 2012

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Mobile/Tablet and Reading

Wednesday, February 6, 13

Mobile/Tablet and Reading

Wednesday, February 6, 13

Mobile/Tablet and Reading

Wednesday, February 6, 13

Mobile/Tablets and Reading

CONTENT APPS 1.0

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Apps 1.0

The majority of big brands o!er some content in the “digital” or “mobile” space. If they o!er an app, it is usually an exact replica or near-replica of the print version.

Source: Alliance for Audited Media, 2012 - - 210 respondents

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Apps 1.0

Success and uptake by readers variesSource: Alliance for Audited Media, 2012 - - 210 respondents

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Apps 1.0

Going digital seems profitable, so why are apps and e-readers falling

behind?

Source: OPA Online Publisher Association, June 2012 --- 210 respondents

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Print in Digital Clothing Source: Charles Lim, Sparksheet

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Print in Digital Clothing...it just doesn’t work

• PDF-replica, or enhanced print

• Bloated: 500-700 Mb per app...

• No focus on a liquid, interactive experience

• Can be expensive to make

• No web features, SEO, analytics

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Customer Reviews on Apps 1.0people love the content, not the experience

Source: iTunes, Feb 2013

• Examples from

• Wired

• Mens Health

• Martha Stewart

• Popular Science

• ....

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Mobile/Tablets and Reading

APPS 2.0

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Apps 2.0

• Fast, light, liquid

• Navigations and presentations are native to mobile and tablet devices

• Responsive design / cross-device

• Tendency towards HTML5 infrastructure

• Web features, SEO and analytics

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Examples of Apps 2.0• Social Magazines

• Zite, Flipboard, Pulse, Google Currents, Yahoo Livestand, AOL Editions...

• Aggregators / RSS feeds (FB, Twitter)

• Flipboard example

• Launch mid 2010 (basic basic)

• Sept 2011 3.5M users

• Dec. 2011 5M users

• Aug 2012 20M users

Source: iTunes, Feb 2013Wednesday, February 6, 13

The upgrade from 1.0 to 2.0• Financial Times

• Used to be native app on Newsstand

• Moved out of the newsstand in 2011- controversial move then

• Today, happy with the move to HTML5

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Readz Creates a 2.0 App

Reading Experience- Liquid navigation

- Summary screens- Open lay-outs

- Touch/swipe- Reading list / bookmarks- Light-weight- HTML5-based

-Cross-device strategy- Web functionalities

- Sharing

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Readz customers create their own

branded app- Create your own app style

- Use our library of visual design and branding tools- Create and design your own layouts on the fly

- No coding or technical skills needed

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Readz customers control the

publishing process- Define a marketplace - Distribute apps via email, website, etc.- No approval process - Publish instantly- No 3rd party involvement- Pay only for service - No licenses and no revenue cuts

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Instant, BeautifulMobile and Tablet Publishing

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bart@readz.com#BartDP

THANK YOU !!

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