READING VISUAL TEXTS

USE A CRITICAL EYE•Understand the point being made

•Understand how the message is conveyed

• Evaluate the persuasive methods

LOOK FOR PERSUASIVE APPEALS

•Logos

•Ethos

•Pathos

USE COMPREHENSION CLUES• Images• Distance between images• Size of images• Relationship between images and

background• Use of empty space• Use of color and shading• Activities, gestures, facial

expressions, body language, dress, etc. of people

WORKS CITED• Kirszner, Laurie G. and Stephen R. Mandell. Practical Argument, 2nd ed.

New York: Bedford/St. Martin’s, 2014.