Reaching your customers?Intelligent tourism distribution

ATDW’s unique position

Slide 2Intelligent tourism distribution

www.atdw.com.au

where the Australian

tourism industry is

where the opportunities

are

where current

consumer trends are

ATDW’s Bird’s eye view

Where are consumers?

Slide 3Intelligent tourism distribution

www.atdw.com.au

the online tools

Slide 4Intelligent tourism distribution

www.atdw.com.au

Slide 5Intelligent tourism distribution

www.atdw.com.au

Courtesy: Google

Slide 6Intelligent tourism distribution

www.atdw.com.au

Courtesy: Google

Slide 7Intelligent tourism distribution

www.atdw.com.au

Domestic travellers start to plan 3.7 months in

advance

Courtesy: Google

Slide 8Intelligent tourism distribution

www.atdw.com.au

Courtesy: Google

International travellers start to plan 6.1 months in

advance

Slide 9Intelligent tourism distribution

www.atdw.com.au

Courtesy: Google

Products and distributors need to be part of the whole journey

the bridge

Slide 10

Intelligent tourism distribution

www.atdw.com.au

ATDW and Tourism Victoria aim to take away the ‘Oh my God’ factor of online marketing and provide the bridge between consumer and

tourism marketer.

Share knowledge

Grow capacity

Slide 11

Intelligent tourism distribution

www.atdw.com.au

ATDW content solution for tourism publishers, ITOs and suppliers

Tourism Exchange Australia

Protect your business with the online tools available to you

Open Booking Exchange (OBX)

ATDW National database

Tourism Exchange Australia

Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)

Attractions Events ToursAccommodationTourism Operators

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

TXA – Building a bridge to the consumer

Open Booking Exchange (OBX)

ATDW National database

Tourism Exchange Australia

Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)

Attractions Events ToursAccommodationTourism Operators

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

TXA – Building a bridge to the consumer

Open Booking Exchange (OBX)

ATDW National database

Tourism Exchange Australia

Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)

Attractions Events ToursAccommodationTourism Operators

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

TXA – Building a bridge to the consumer

Open Booking Exchange (OBX)

ATDW National database

Tourism Exchange Australia

Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)

Attractions Events ToursAccommodationTourism Operators

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

TXA – Building a bridge to the consumer

Open Booking Exchange (OBX)

ATDW National database

Tourism Exchange Australia

Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.)

Attractions Events ToursAccommodationTourism Operators

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

Consumer sales through ATDW Distributors

TXA – Building a bridge to the consumer

Slide 17

Intelligent tourism distribution

drive your own direction

• Access thousands of dollars worth of e-knowledge online

• Expand your online marketing reach

• Learn how to use the tools that your young staff are using

• Educate your staff

• Discover insights for the first time or refresh your e-marketing & sales knowledge

www.atdw.com.au

Slide 18

Intelligent tourism distribution

…in conclusion

www.atdw.com.au

Thank you

Slide 19

Intelligent tourism distribution

Liz Ward: E: lward@atdw.com.au P: 07 3112 1761

Cath Wolstenholme:

E: cwolstenholme@atdw.com.au P: 07 3112 1789

Download Tourism e-kitwww.tourism.vic.gov.au