“Reaching Today’s Mobile Moms”

"Moms: Tech laggards or Indicators?"

Moms as Tech

Indicators

Moms Indicate with Purpose

MOMS TODAY REQUIRE REAL-TIME INSIGHTS

It All Comes down to Creating Experiences

A PLACE FOR IDEAS

IDEAS IN ACTION

MOMS PURPOSE FOR TABLETS

“I rarely use our computer anymore.”

“I actually feel bad for my laptop seeing that I never

use it anymore :(.”

Moms New Constant

Companion

16

Why Shazam

DESIGN FOR MOMS WITH PURPOSE IN MIND