The Pact

www.kylelacy.com

Customers are people first.

Community

EngagementAttention

The online technologies and practices that people

use to share opinions, insights, experiences, and

perspectives with each other.

BlogsSocial Networking

WikisPodcasts

Online Video

The average age of a social

media user is 32

•Baby Boomers are the largest growing sector on the Internet

•89% use Social Media to talk to Friends

Silence is not an option.

How do we utilize the future of

communication?

Customers are people first.

7 Steps To BuildingOnline Relationships

The Dreaded Facebook DING

be authentic

Be Authentic

• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do

What is a blog?

What is a blog?

A place to share stories and establish trust.

• Writing good content is key–Don’t think too hard. React.–Authenticity

• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience

Content! Content! Content!

• Email to Contacts the news about the blog

• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release

• Talk it Up!

Launch Your Blog

What is Facebook?

5 Tips to Marketing on Facebook

#1: Your Profile

• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery

#2: Client Connection

• Encourage current and past clients to connect with you

• Search for current and past clients using your email database

• Marketing Material Integration

#3: The FanPage

• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment

• House Photos• Twitter• Events

#3.5: More Fan Page

• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course

#4: Facebook Marketplace

#5: Events

• Upload Photos and videos of past showings

• Invite Your Email Contacts

• Encourage “Invite your friend link”

• The Power of the Share

#6: Facebook Ads

• Segment ads based on age, birthday, gender, and other demographic data

• Most importantly: REGION BASED

• Pay-per-click

• Successful Habit• Time Management• Google Calendar

–www.google.com/calendar

Time Management

• Create separate folders• 2 Email Accounts

– Brand Monitoring– Business Account

• Check social media folders twice a day

Organize the Email

www.Ping.fmwww.Hootsuite.co

m

What You Should Be Doing Tomorrow

• Create Your Social Profiles• Setup Your Calendar Block• Connect with Your Email Database

Twitter/Facebook Seminar

http://www.tinyurl.com/brandswag

Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Facebook:

http://www.facebook.com/kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965