Post on 24-Feb-2016
description
Re-Imagine PBS20 million
unique visitors per
month
67 million video views on PBS YouTube channel
4700 free hours on PBS Video
Player
600,000 followers on
430,000 fans on Facebook22 minutes average
viewing time per video
89 million streams per
month
Named one of Technorati’s 50 most
influential sites
Average user age is 35 years old on PBS.org
#1 kids entertainment site for video
... on iTunes, Netflix, Xbox 360, Comcast VOD, Hulu, TV.com, Fancast, Yahoo, AOL, MSN, Sling.com, Babelgum
PBS Launched COVE Video Portal to Rave Reviews "It really is quite
a beautiful thing ... amazing,
gorgeous." Newsday
“PBS may be cooler than you
think” -- AP
Suddenly, PBS has become a totally
different animal... It is fantastic. ...
Modern. Flashy...”--Esquire
“(PBS)... turns 40 this year, and on Tuesday it
gave itself a gift that just might make it feel young
again.” -- LA Times
“PBS Just Gave You...Everything
”-- Newsday
"... arguably the most innovative
and well designed [video site] on the
market.” Daily Variety
Merlin Platform
Content integration from 360 local stations and 1500 public media producers
Merlin Goals• Grow audience size and engagement across the
PBS ecosystem.
• Provide cost-efficient model to promote station and producer content.
• Improve stations’ ability to reach their local audiences on pbs.org, and beyond.
• Create revenue opportunities across the system.
How Programming Decisions are Made
Collaborate with PBS stakeholders Collaborate with PBS Stations and Producers Analyze metrics to make data based decisions Look for opportunities to be timely and
topical; maximize traffic Coordinate schedules in daily, weekly, and
monthly editorial meetings
Dynamic Lead
Today’s Featured Videos
Featured Content(Explore PBS)
Media Bar
What’s On TV Ticker
Support Message
Programs & Tonight Tab
Navigation Bar
The new PBS homepage
5. Explore Topics
Dynamic Lead
Feature upcoming programs and promotional campaigns
Eight slots feature national content
Every fourth slot features station content, when localized (13 pilot stations)
National content refreshed daily
1 2 3 4 5
Featured Videos
Features full-length content, catch-up viewing Features long-tail and web-original video (slots 4 & 5) Drives traffic to the PBS Video portal Refreshed Daily
Featured Content Page features 8 items Slot 1: News from NAPA Slot 2: PBS Arts content Slots 3 through 8: Rotating
promotions focusing on video shorts, web extra content (games/quizzes), nostalgic programming, and social media
Refreshed daily Will feature local content in
Slot 4 in a future iteration
1 2
3 4
5 6
Media Bar
Features video content selected by the Content and Promotions Team
Will include current, archival, and web original videos
Updated on a weekly basis One slot will feature station content after launch
Topic Pages Aggregation of national and
local content
Slots 1 & 2 will be pinned with national content chosen by editorial staff
Slot 3 and then every 5th slot will feature station content, when localized
Slots 4+ will be dynamically driven
1 2
3
4
PBS.org stats thus far..• In the first 14 days, traffic is up 19% compared to the previous 2 weeks.
New visits are up 20%. • The number of video streams on PBS.org is up 25% over the previous 2
weeks.• Traffic to PBS.org from a mobile device increased 12% over the previous 2
weeks. Traffic to PBS.org from an iPad (not the App, the website itself) was up 35% over the previous 2 weeks.
• Localized traffic is up 40% over the prior week. Over 1.2 million visits (or 14% of total visits) were localized to a local station site – up from 12% of visits the previous 2 weeks. 54% of those visits were NEW visits to the site, 142% higher than (more than double) the two weeks before.
• Traffic going from PBS.org to Station.org sites is up 22% compared to the two weeks prior to the redesign launch.
But too preliminary to draw concrete conclusions.
Interesting StatsPromoted in Featured Topics/Explore PBS Area
10/27/10 Day Before Promotion
10/28/10 Day of Promotion
0
100
200
300
400
500
600
700
POV Short: The Archive
Everyday Food: Hunter Style Chicken
10/29/10 Day Before Promotion
10/30/10 Day of Promotion
0100200300400500600700800
13000% Increase
4000% Increase
Mobile Applications
Launched: October 25, 2010 Coming Later This Month
iPad App
Features more than 300 videos
Updated daily Intended for catch-up
viewing and discovery Includes previews to
promote tune-in Ability to Favorite and
Bookmark Promotional tool for special
PBS series (e.g. CIRCUS)
iPhone/iTouch App Features preview videos
to promote tune-in Allows users to connect
with their local stations for tune-in information
Allows users to watch previews of the day’s program highlights, video shorts, and full episodes
Email reminders
Viewer/User Feedback• “...we really love the app. We aren't able to get good reception on our
TV, so we haven't been able to watch PBS for years. It's wonderful to have access on the iPad! We will be signing up as members!”
Viewer/User Feedback
iPad App Stats, So Far…
More than 130,000 iTunes downloads Within the top 3 free apps in iTunes store for
more than a week Noticeable increase of streams of COVE videos
that are also available on the iPad
Again… Too preliminary to draw concrete conclusions
Next: Using Technology to Open PBS