Post on 17-Jun-2020
Mission: Rockhampton Basketball will provide opportunities to promote, grow, and develop Basketball for
the Rockhampton Regional Community.
Vision: Basketball will be the sport of choice in the Rockhampton Region.
RBI Three Year Priorities
1. Grow Participation School Based Initiatives Club Development
QBL Community Engagement
Reduce Churn Rate Marketing & PR Strategy
2. Develop Our People Grow Referees Increase Club Coaches Build Volunteers Staff PD
3. Grow Income Streams
Increase Event Hire Off-Peak Crt Hire New Sponsor Opps Grants
4. Review & Enhance Internal Processes
Constitution, By-Laws, Org Structure Business Systemization Member, Event, Product Systems
5. Enhance Infrastructure
Extend Facility to Include Fourth Court Increased Seating Capacity For Events
Priority 1 - Grow Participation
Jan 2016 March 2016 April 2016 August 2016 August 2016 April 2017 Oct 2017
Hire full time Development Officer
Develop team of
clinic providers
SYTYCP & Sporting Schools
In-school Aussie Hoops
programs
Capricorn Cup PS
Tournament
Online training for providers
2 x New Clubs linked
to PS's Primary School
Iniatiatives Board/GM DO DO DO DO/GM DO DO/GM
April 2016 April 2016 Oct 2016 Oct 2017 Oct 2017 April 2018 Dec 2018
Track retention rates
Automated survey for
nonreturning members
3x3, social, & superleague
A & B grade U10 & U12
Social experience at fixtures
Personal follolw-up for non-
returning members
Elite end retention strategy Reduce Churn
Rate Admin Admin GM/DO DO GM Admin GM
Jan 2016 March 2016 July 2016 Oct 2016 Oct 2016 Oct 2016 March 2017
Rebrand social media pages
Launch Rockets &
Cyclones TV
Website upgrade
FB & radio advertising
Quarterly newsletter
Club fixtures media (print
& tv)
Appoint media
coordinator Marketing & PR Strategy GM GM GM GM Admin GM/DO GM
Annual L1 coaching course
Club based coaching manual
Compulsory U23 Acad
athletes to coach club
Appoint club coaching
coordinators
Level 2 coaching course
Launch Rockhampto
n coaches club
Biannual coaching
scholarship
Priority 2 - Develop Our People
Jan 2016 Jan 2016 March 2016/Sep
2016 Oct 2016 Oct 2017 Oct 2017 Jan 2018
Recruit Jnr Referee Coordinator
Referee evaluator
team
2 x annual referee course
Secure referee dev
sponsor
CQ referee development
manager
Implement annual
scholarship
Recruit part time referee dev officer
Grow Referees GM DO/Ref Coord DO/Ref Coord GM GM GM GM
April 2016 Oct 2016 Oct 2016 April 2017 Oct 2017 Oct 2017 Oct 2018
Increase Club Coaches DO DO GM DO GM DO GM
July 2016 Oct 2016 Oct 2016 Oct 2016 Feb 2017 Oct 2017 Dec 2017
Volunteer job and task descriptions
Volunteer induction process
Appoint volunteer
coordinator
Newstart, Skills Alliance
& other providers
CQU/highschool work
placement
Volunteer recognition/r
eward system
Volunteer succession
plan for key roles Build
Volunteers Admin/GM Admin GM GM GM GM/Admin GM/Board
Staff PD
Multiple staff at BQ workshops
6 monthly staff review
Attend one S&R
workshop annually
360 review for all staff members
Alignment with
education provider
CQ sport leaders
mastermind group
Staff personal PD budget
GM/Board GM/Board GM GM/Board GM GM Board
Jan 2016 Jun 2016 Jan-Dec 2016 Sep 2016 Oct 2016 March 2017 Dec 2017
Establish off-peak discount rate Facility hire booklet Target pottential user
groups (sales calls)
Day time ladies, corporate cup, basketball tots
Club comps to weekends
Priority 3 - Grow Income Streams
July 2016 Sept 2016 Sep 2016 Dec 2016 Jan 2017 Dec 2018
Event hire webage info Facility hire
book
Club room for training &
conferences
SEO & paid advertising
Direct marketing/ten
dering for events
Purchase carpet squares
& curtains Increase Event Hire GM Admin/GM GM/Board GM GM/Admin GM/Board
Jan 2016 Sep 2016 Jan 2017 July 2017 April 2018
Off-Peak Crt Hire Board Admin/GM GM GM/DO GM/DO/Board
May/Sep 2016 Feb 2016 Feb 2016 Jan 2017 March 2017 March 2017 Jan 2018
R&C launch & awards dinner
Sponsor for U23 program
VIP 'first to know' email
sponsors
Repackage sponsorship opportunitie
s
Game & player
sponsors
Buy a sign campaign for
Brady & Harney
Naming right sponsor for
complex New Sponsor Opportunities GM GM GM GM GM GM/Board GM
Grants
Project wish list Align projects
to existing grants
Apply for min 4 grants per year
Assist clubs with 'Get
Going' grant
Alpply for min 8 grants per
year
Appoint grant writing
coordinator
GM/Board GM GM GM GM GM
Feb 2016 March 2016 Dec 2016 Aug 2016 Dec 2017 Dec 2018
Priority 4 - EnhanceInternal Processes
Jan 2016 Jan 2016 March 2016, March 2018
March 2016, Sep 2016
July 2016 Oct 2016 Dec 2016, 2017,
& 2018
Revise board structure Rewrite RBI constitution
Expand full time staff (3
then 4)
Implement club
development plan
Restructure sub-
committees
Overhaul of existing by-
laws
Review of by-laws,
constitution, & strat plan
Constitution, By-Laws, &
Org Structure Board Board/GM Board DO/GM GM DO/GM/Board GM/Board
Jan 2016 Feb 2016 July 2016 Dec 2016 July 2017 Dec 2017
Develop RBI 'General Operating Principles'
Document SOP's for all
primary systems
Update RBI Procedures
Manaul
Document SOP's for 100+ sub-systems
Delegate/Automate 2-5% of steps in SOP's
Outsource 2-5% of SOP's
Business Systemization GM/Board Admin/GM Admin Admin/GM GM/Admin GM
Feb 2016 Feb 2016 March 2016 July 2016 August 2016 Jan 2017
Upgrade email system
Integrate banking with accounting
system
Ezidebit for automated
part payments Server upgrade
Sporting pulse review & training
iVvy event booking software
Member, Event, & Product Systems
Admin Admin/GM Admin Admin Admin/GM GM
Priority 5 - Enhance Infrastucture
Jan 2016 Oct 2016 Jan 2018 March 2018 July 2018 Sep 2018
Get Playing grant for outdoor crt upgrade
Get Playing grant for shade
cover and lighting
Feasability study on need for extension
Establish facility
planning committee
Architect to design
sketches
Canvass support from local, State, &
Nat G'vt Extend Facility
to Include Fourth Court GM GM GM Board/GM GM GM/Board
Aug 2016 March 2017 March 2017 March 2018 March 2018 July 2018 Dec 2018
Play one home game per year at CQU
General admission
areas upstairs
Alternative ticket
options for children
Livestream home games
Establishing facility
planning committee
Costing for retractable
seating
Seek fudning for
retractable seating
Increased Seating
Capacity GM GM GM GM Board/GM GM GM
Mission
Rockhampton Basketball will provide opportunities to promote, grow, and develop Basketball for the Rockhampton Regional Community
Vision
Basketball will be the sport of choice in the Rockhampton Community
Strengths Weaknesses
People (quality)
Venue/Facility
Profile (elite end)
Community support (passionate)
Quality product
Clear pathway (Aussie Hoops to QBL)
Rep coaches (quality)
Corporate support
Strong financial reserves
Communication
Retention
No “social” product/Development of non-elite
Referee development
Seating capacity (QBL)
Court availability during peak times
Presentation of facility
Club structure/support
Not leveraging existing sponsors
Limited relations with Gov’t at all levels
Perception of cost
Female participation numbers
Opportunities Threats Utilize external volunteer
base (Eg. CQ Uni)
Events (ext facility hire, int State Champs)
Sporting Schools
Recruitment initiatives (bring a friend, come & try)
Leveraging QBL player profiles
New sponsorships outside of existing structure
School sport
Social competitions (cross code etc)
Wheelchair and ID participation
Off-peak hire
Growth in other sports
Decline in corporate support
Weather
Maintenance of facility
Lack of documented procedures
Economic status of community
Migration of talented youth to other regions
QBL public profile diminishes
Staff workloads
3 Year Priorities 1. Grow Membership (Participation)
2. Develop Our People
3. Grow Income Streams
4. Review & Enhance Internal Processes
5. Enhance Infrastructure
1. Grow Participation School Based Initiatives (Sporting Schools, SYTYCP, In-school Aussie Hoops)
Implement Club Development Plan
Design and Implement QBL Community Engagement Strategy
Reduce churn rate
Lift profile of RBI through coordinated marketing and PR strategy
2. Develop Our People Grow & develop junior & senior referees
Increase number of club coaches
Build a stronger volunteer community
Professional development for staff
3. Grow Income Streams Increase event hire
Increase off-peak court hire
Leverage sponsor relationships
Explore grant opportunities
4. Review & Enhance Internal Processes Review constitution, by-laws, and business structure
Create, review, and enhance standard operating procedures (SOP) for all elements of core business
Review member, event, and product management systems
5. Enhanced Infrastructure Extend existing facility to include a fourth court
Increase seating capacity for events
Priority #1 Grow Participation
School Based Initiatives
1. Hire full time Development Officer
2. Recruit and train team of school coaching providers
3. Deliver SYTYCP & Sporting Schools programs
4. Run in-school Aussie Hoops programs
5. Create online training series for coaching providers
6. Set up single day primary school tournament similar to Challenge Cup
7. Build clubs out of existing school infrastructure
Reduce Churn Rate
1. Officially track retention rates from season to season and year to year
2. Create automated exit survey for people who don’t re-register to determine reasons for leaving
3. Create different competition options (eg. 3x3, social comps, super-league) to appeal to a
differing market segments
4. Introduce A & B grade competitions in U10 & U12 age groups. Introduce Div 4 into Men &
Women’s competitions.
5. Repackage all basketball competitions to create social/entertainment experience as opposed to
just sporting experience (music/bar/etc).
6. Develop customer service systems to personally contact every member who doesn’t re-register
7. Put into action elite end retention plan (scholarships with local schools/universities, quality U23
opportunities, links to wnbl/nbl programs)
Marketing & PR Strategy
1. Rebrand social media pages (two separate identities)
2. Redevelop website
3. Launch Rockets & Cyclones TV
4. Paid social media and radio advertising for new seasons/programs
5. Release quarterly newsletter
6. Weekly story about senior fixtures (print and tv media)
7. Engage media production company (contra)
8. Appoint media coordinator (volunteer)
Priority #2: Develop Our People
Grow Referees
1. Recruit junior referee coordinator
2. Deliver 2 x referee course every year (one entry level, one intermediate)
3. Recruit and train referee coach team (min 2 x evaluations for every referee every season)
4. Secure referee development sponsor
5. Successfully campaign for full time CQ referee development manager (BQ & Assoc supported)
6. Implement annual referee scholarship
7. Recruit part time referee development officer
8. Build referee social/training room (develop referee community)
Increase Club Coaches 1. Deliver annual L1 coaching course (requirement for U18 rep athletes to attend)
2. Develop club based coaching manual with age specific skills matrix
3. Requirement for all U23 athletes to coach a club team
4. Recruit and train a coaching coordinator for each club
5. Run L2 coaching course
6. Develop Rockhampton coaches club
7. Implement biannual coaching scholarship in alignment with BQ coach scholarship
Build Volunteers 1. Create clear volunteer job and task descriptions
2. Create volunteer induction process for all new parents
3. Appoint volunteer coordinator
4. Link in with Newstart, Skills Alliance, and other employment training providers
5. Official alignment with CQU/high schools for student work placements
6. Implement volunteer recognition/incentive scheme
7. Implement volunteer succession planning for all key roles
Staff PD 1. Attend all BQ training workshops (multiple staff where possible)
2. Introduce 3-6 month formal review
3. Attend at least one Sport & Rec workshop annually
4. Engage outside provider to deliver 360 review for all staff
5. Build collaborative mastermind group with other CQ sport leaders
6. Contra sponsorship with external training provider
7. Introduce staff personal PD budget
Priority #3: Grow Income Streams
Increase Event Hire 1. Upgrade website to include event hire page
2. Create facility hire booklet (specific to event/training hire)
3. Reposition club room as a training/conference center
4. SEO & paid advertising campaign
5. Direct marketing campaign and tendering for large events
6. Purchase carpet squares and curtains for facility
Off Peak Court Hire 1. Establish off-peak hiring rate with built in discounts for long term hires
2. Create facility hire booklet (specific to court hire)
3. Target fitness, yoga, wellness, bingo, social groups (direct sales)
4. Establish RBI run activities (day time ladies, corporate cup, basketball tots)
5. Shift overflow competitions/programs to weekends
New Sponsor Opportunities 1. Establish a gala launch event & awards dinner for Rockets & Cyclones programs
2. Secure a naming rights sponsor for the U23 Academy teams
3. VIP ‘first to know’ email service for all existing sponsors
4. Repackage sponsorships to include different levels
5. Naming rights sponsorship for each home match, quarter & half time, players
6. ‘Buy a sign’ campaign for Harney and Brady walls
7. Secure a naming rights sponsor for the complex
Grants
1. Create project wish list
2. Align projects to recurring grants
3. Apply for minimum 4 grants per year
4. Assist clubs with applying for club based grants
5. Apply for minimum 8 grants per year
6. Appoint grant writing coordinator
Priority #4: Review & Enhance Internal Processes
Constitution, By-Laws, and Organisational Structure
1. Revise board structure (7-8 independent members with focus on strategic rather than
operational decisions) to fall in line with best practice recommendations
2. Rewrite RBI constitution
3. Expand full-time staff to three (recruitment of Development Officer)
4. Restructure sub committees (separate junior and rep, and make junior and senior less formal
in structure).
5. Overhaul of existing by-laws
6. Implement club development plan (Incorporation, build committee, club governance)
7. Annual review of by-laws, constitution, strategic plan
Business Systemization
1. Develop ‘RBI General Operating Principles’ document
2. Document ‘Standard Operating Procedures’ (SOP’s) for 30+ primary systems
3. Update RBI Procedures Manual
4. Document SOP’s for 100+ secondary or sub-systems
5. Look to delegate/automate 2-5% of steps outlined in SOP’s.
6. Identify opportunities to outsource (off-shore) 2-5% of SOP’s.
Member, Event, & Product Systems
1. Upgrade email system
2. Integrate banking with accounting system
3. Setup Ezidebit for automated part payments
4. Server upgrade (explore cloud)
5. Sporting Pulse review
6. Event booking software (iVvy)
Enhance Infrastructure
Extend Facility to Include Fourth Court
1. Apply for ‘Get Playing’ grant for outdoor court upgrade
2. Apply for ‘Get Playing’ grant for shade cover and lighting for outdoor court
3. Implement a feasibility study exploring need for extended facility
4. Establish a facility planning committee
5. Engage architect to sketch up designs of new facility
6. Canvass support from local, state, and national government
Increased Seating Capacity for Events (Primarily QBL)
1. Play one QBL home game per year at CQU to test the market
2. Revamp current seating to include general admission areas upstairs
3. Explore ticketing options for children who spend most of time on Harney & Brady courts
4. Livestream home games for people that miss out on seats
5. Establish a facility planning committee
6. Establish costing for retractable seating and corporate box relocation
7. Apply for grant/funding for retractable seating