Social Media 101 For Business

Practical Tips On How To Use Twitter, Facebook, and LinkedIn To Get More Customers

“50% of all Canadians Now Have a Social Networking Profile”

July 14, 2011

• 86% have a Facebook profile • 19% have a Twitter profile • 14% have a LinkedIn profile

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Why Use Social Media for Business?

• Brand awareness

• Credentials showcase

• Search engine authority (SEO)

• Directory listing

• Small budget media

• Network marketing

5 Practical Tips On Using Social Media To Get More Customers

1. Claim your listings

2. Complete your profiles

3. How sharing content works

4. Why it’s not about you

5. Handling customer comments

What Do People Find When They Are Searching For You?

1. Claim Your Listing

Free Listings Social Media Website

Google Places Facebook www.name.com

YellowPages.ca LinkedIn

Yelp.ca Twitter

411.ca

Effort & Investment

2. Play By Their Rules & Complete Your Profiles

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• Put in your value proposition in your headlines

• Include your picture

• Include contact information like your phone number and address

• Target relevant keywords

• Ensure your privacy settings are set to public

3. How Sharing Content Works

Customers Start With A Problem

Content’s “Social” Reach

The Average Facebook User has 155 Friends

4. Why It’s Not About You

About Brides Content About Us Content

Creating Customer-Centric Content

1. Target your audience

2. Determine their wants, needs & pains?

3. Focus on a short list of wants, needs & pains you can help with?

4. Start by sharing 3rd party content

– Articles

– Blog posts

– Insider information

Credentializing Your Expertise

By Sharing Findable,

Useful, Relevant, Content

5. Handling Customer Comments

https://biz.yelp.com/support/responding_to_reviews

Tips for Responding To Reviews

• Don’t bother – negative reviews add credibility to your positive reviews

• Solicit additional positive reviews from your fans

• If you must, respond with empathy and facts

• Take customer service issues offline

• Never fight back online,

Next Steps

• Setting Up Your Facebook Page http://www.openforum.com/articles/how-to-set-up-a-facebook-page

• LinkedIn Best Practices http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b-sales-and-marketing

• How To Get Started Using Twitter https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter

• Yelp For Business: 4 Steps for Success http://mashable.com/2010/03/20/yelp-for-business/

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