1. INTRODUCTION

2. RESEARCH OBJECTIVES3. SCOPE OF RAY-BAN4. HISTORICAL BACKGROUND5. LIMITATIONS6. LITERATURE REVIEW7. RESEARCH METHODOLOGY8.RECOMMENDATION9. CONCLUSION10. BIBLIOGRAPHY:

Wearing sunglasses has always been in fad whether a kid or 80 year old.

Myth: sunglasses are used only during summer.

With the emergence of Bausch and Lomb the concept of wearing sunglasses changed.

Wear sunglasses to protect your eyes from harmful UV rays which leads to cataracts.

A special lens coating protects the eyes from UV rays.

  To make an analytical study of popularity of sun

glasses.  To analyze the buying behavior of sunglasses in

Bangalore.  To find out the factors that influences the buying

decisions of customers.  To analyze the competitive efficiency of

sunglasses as against others 

Ray Ban Sun glasses insure you 100 percent protection from Ultraviolet A, Ultraviolet B, glare and all other harmful effects and rays which can damage your eye sight.

The sports oriented designs of Ray Ban Sun glasses combined with slim edge methodological solutions and extremely relaxed and comfortable materials.

Ray Ban Sun glass lenses has a high technological Super visual clarity.

Ray Ban Sun glass lenses have a radian long wear which fells comfortable, prevent eye fatigue, headache etc.

Ray-Ban sunglasses was founded in 1937 by Bausch & Lomb they were introduced for the United States Army Air Corps.

In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $1.2billion.

Ray-Bans contacted Bausch & Lomb asking them to create sunglasses that would provide protection and also look elegant.

On May 7, 1937, Bausch & Lomb took out the patent.

1.Ray-Ban Wayfarers:

There are currently three different collections available:

The Sun Collection The Optical Collection The Junior Collection

2. Ray-BanAviator sunglasses

3. Ray-BanClubmaster sunglasses

One of the main limitations is time factor.

The survey does not cover all sections of respondents and all areas of Bangalore.

We adopted sample survey on random basis. The findings of our study relate to Koramangala only and do not present emphasis outside Koramangala.

Books: 1. LESIKAR AND FLATLY; Business communication.2. O.R. Krishna swami, M.Ranganatham; Methodology of

Research in social sciences.Websites: 1. “I own the Ray-BanRB2030 or the predator, as they are

called. I have owned this pair of shades for al most 5 years now.www.reviewcenter.com

2. History of Ray-Ban: “Ray-Ban is a manufacturer of high-end

sunglasses, founded in 1937 by Bausch & Lomb they were

introduced for the United States Army Air Corps." http://www.historyofbranding.com/rayban.html

• SAMPLING TECHNIQUE: Convenience sampling.

• SAMPLE SIZE: n > 30. In our research we have taken 50 as the sample size.

• TYPE OF RESEARCH: Descriptive research.

• DATA COLLECTION:1. Primary data: questionnaires.2. Secondary data: website.

INTERPRETATION AND ANALYSIS BASED ON

Customer buying behaviors 6. How often do you go shopping for sunglasses?

80% of them go shopping for sunglasses every year

20% of t them go shopping for sunglasses every new collection.

 

10 % - Dior

9 % - Guess

62 % - Ray Ban

6% - Chanel

13 % - other sun glasses

8 % of them said that Design and the quality of the sunglasses does not effect their buying decision

20% of them said sometimes

72% of them said yes

50% of them said that Ray-Ban sunglasses brand is popular among new generation

36 % of them chose Fastrack

62% of them said that they buy sunglasses according to trends

12 %of them said no

26% of them said sometimes they bye according to trends

62% of them chose price range between Rs2000–Rs7000

30 % - less than Rs 1000

a. Are Ray-Ban sunglasses popular today than it used to be:

50% of them said that Ray-Ban sunglasses are popular today than it used to be.

24 % said No

34 % - newspapers/magazine

30 % - TV Advertisement

46 % chose Aviator as their favorite Ray- Ban sunglass.

24 % - Wayfarer

14 % - Clubmaster

56 % said they chose Ray-Ban for UV protection

38 % said it has good Reputation

The mirrored sunglasses are easily scratched. So scratch proof glasses must be used.

Ray ban can introduce prices that are affordable to all the sections of the society.

Due to lack of advertisement RAY-BAN is not so popular . So it must undertake advertising campaign.

Ray-Ban sunglass is fragile and it is also heavier then plastic. Such glasses are not recommended for sportsmen and especially children.

Glass can be broken and can damage their eyes. So light weight fibers can replace heavy glasses.

Customer satisfaction is the ultimate motto of every business. Therefore customer orientation of marketing is entirely necessary for any type of business.

For the achievement of competitive efficiency, increase in quality, decrease in cost, creation of product and brand image is essential. Ray ban has no doubt the marketing factors in this direction.

According to our point of view though ray ban has established a brand name and is very famous, it is mostly among the executive and the working crowd. Due to the high prices, most students do not wish to buy ray ban

Therefore we conclude that the observation made during the survey, it can be considered that ray ban has maintained good reputation among people.

www.ray-ban.com

http://sunglasses.lovetoknow.com/Ray-Ban_Sunglasses

http://www.luxottica.com/export/sites/default/it/files/RAY-BAN_TECH_PRESS_RELEASE_EN.

http://ezinearticles.com/?The-History-of-Ray-Ban-Sunglasses&id=1752051

http://www.mensflair.com/style-advice/classic-sunglasses.php

http://www.classicaviatorsunglasses.com/