RAPIDLY CHANGINGNEWS-MEDIA

LANDSCAPE5  predictions  on  where  the  hockey  puck  is  headed

Journ  CampVictor  Hernandez

Feb  2015

FIRST  OF  ALL,  SOME  CONTEXT“HELLO”

NEWS  INNOVATION  NERD

CNN  |  NEWSGATHERING  &  EDITORIAL

TECH  +  STORYTELLING  STRATEGIES

@TOTHEVICTOR

WELCOME.

LET’S BEGIN WITH AN EXERCISE.

A  good  hockey  player  plays  where  the  puck  is.  

A  great  hockey  player  plays  where  the  puck  is  going  to  be.

“

2003

Friendster Launches

DatabaseJournalism

iPhoneLaunches

Wikileaks

Digital Journalism

Oculus Rift

NYT InnovationReport Leaks

2015 2027

NewsroomDecentralization

Wearables for BBC

VirtualReality

AutoTranslation

RobotJournalists

DriverlessCars

End of the IOS

Man on Mars

FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION

Source:  BBC  News  Labs  -­‐  January  2015

LET’S LACE ‘EM UP...

RATE OF DISRUPTION. UNPRECEDENTED.

GRIM OUTLOOK ?

http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/

Occupational  Outlook  Handbook,  10-­‐year  outlook  from  U.S.  Labor  Dept.

Personal  care  aides,  Home  health  aides,  Occupational  therapy  assistants  -­‐  among  fastest-­‐growing

Reporter  and  correspondent  jobs  expected  to  contract  nearly  14%  

“Declining  advertising  revenue  in  radio,  newspapers,  and  television  will  negatively  impact  employment  growth”

DUCK & COVEROREMBRACE CHANGE

**NEWS INNOVATION****BOLD IDEAS**

**ENTREPRENEURSHIP**

NEW DEVICES.NEW PLATFORMS.

SPURRING NEW WAYS OF

CONSUMPTION.

DELIVERY MODELS HAVE CHANGED OVER

LAST DECADE

NO LONGER BEING

TREATED SEPARATELY

BROKEN. TOO LINEAR. INTERACTIVITY LIMITED.

PROCESS-ORIENTED.

STORYTELLING = TOO PREDICTABLE.

REAL-TIME WEB HAS CHANGED EVERYTHING

BROADCASTING FROM FIELD MOBILE REPORTING

SOCIAL MEDIA USER-GENERATED CONTENT

5 INDUSTRY TRENDS THAT ARE WORTH....

SKATING TOWARD

MULTI-SCREEN TOMERGED-EXPERIENCES SCREEN INTERACTIONS

EDUCATION OF AUDIENCE TRENDS

INTEGRATING EXPERIENCES

DESIGNING FOR CONTEXT: THE MULTI-SCREEN EXPERIENCE

“A  good  decision  is  based  on  knowledge  and  not  numbers.”

-­‐-­‐  Plato        (early  media  consultant)    

https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg

`

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE

TWO IN FIVE OWNS A TABLET

NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN

CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN

WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB

WHAT IS ‘RIGHT’ AMOUNT OF VIDEO?

TV vs. DESKTOP vs. MOBILE

3:00 1:30 :30

WEARABLE TECH

*NEWSGATHERING/PUBLISHING IMPACTS

*MULTI-SCREEN - CONNECTED WORLD

*$70B INDUSTRY BY 2025

http://finance.yahoo.com/news/research-­‐markets-­‐analysis-­‐20-­‐billion-­‐102700946.html

DRONE JOURNALISM

*Evolving legal restrictions

*Difficult to operate, maintain

*Heavy time + cost investment

*Ethical dilemmas

*Tremendous opportunities

CONTENT CURATION

*DROWNING IN UNFILTERED INFORMATION

*TWEETS, PINS, EMAIL, STREAMING, ETC.

*NOISE TO SIGNAL RATIO IS CRIPPLING

*CURATORS - RISE, INFLUENCE, LEAD

*ENGRAINED IN ROLES... CENTRALIZED

*GROWTH OF DEVICES, CONNECTIVITY

*MARKETING, CAMPAIGNS, COMMS

ENTREPRENEURSHIP

*CLOSELY SURVEY MEDIA LANDCAPE

*IDENTIFY PRODUCT/SERVICE. DELIVER.

*QUICK IMPRESSION, HOLD AN AUDIENCE

*CONVEY COMPELLING MESSAGE

*BUSINESS ACUMEN, FINANCIAL PIC

*INVEST IN YOUR IDEAS, VISION, SELF

LONG ROAD AHEADMUST COME UP WITH DIFFERENT BUSINESS MODELS

TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”

WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT

NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES

THANKS MUCH!

tothevictor.hernandez@gmail.com

404-­‐667-­‐4087

@ToTheVictor

linkedin.com/in/victorhernandez34