Post on 17-May-2015
description
Rapid Social Game Development & Deployment
Play Pillar
Play Pillar
Design, Deploy, Optimize, Scale and Monetize Your Game
Across Any Cloud
PlayPilla
rGaming Ecosystem
PC Downloadable
Online Browser-Based
Social Games
Console Games
Handheld
Mobile
Games On-Demand
PlayPilla
rGaming Market
PlayPilla
rGame Developer Market
PlayPilla
rGame Developer Market
PlayPilla
rKey Trends
Gaming
Single Players becoming ‘Social Players’
Large growth in “Casual” Multi-Player games
New gaming verticals (education, corporate, health)
More localized game opportunities
Technology
Multi-platform environments a must
Growth of online and mobile/handheld
Console-like graphics on any device
Lack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)
PlayPilla
rProblem/Opportunity
High-End
MMOGame
Publishers
Low-End
Single-UserDownloadable
Game Publishers
EmergingMMO GameDeveloper
Market
Pla
y P
illar
‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.” Eric Knipp, Gartner (Feb, 2011)
PlayPilla
r
Solution
Joyent Amazon Rackspace
Scale up/dwn Migration Game Lifecycle Mgmt
Comm Srvcs 3D Engines Dev Tools
Game Intelligence Ad-Monetization Ecom
Gaming API
Mult
i-Tenan
t G
am
ing
Pla
tform
as
a S
erv
ice
MMOGame
MMOGame
. . . . . .
Co-Location
Develo
per’
s M
ark
etp
lace
Play Pillar
Rapid Game Development & Deployment
Instant-on, and massively scalable gaming infrastructure
Integrated gaming lifecycle management
Mobility with any cloud platform (public or private)
No vendor lock-in
Pay-as-you-go
No infrastructure knowledge required
Play PillarTarget Users
Emerging Game Developers in highly localized markets
Little/no background in scalable systems
Little/no background in distribution/marketing
Little/no capital to build MMO games
GameProgrammers
PaaS
Platform
GameArtists
GameDesigners