Ram 2500/3500Competitive Comparison

The Heavy-Duty Market

• Ram 2500/3500 is the number-one selling diesel truck in Canada (2010 and CYTD 2011)

• Ram 2500/3500 is the lowest-priced heavy-duty in the market

• Opportunity exists to increase our Ram Heavy Duty market share

Competitive Challenges

• Ford HD’s new 6.7-litre V8 Power Stroke Turbo Diesel and new 6-speed heavy-duty transmission

• Chevy has a hard-core following who believe in their Allison transmission

• Chevy Silverado HD was named Motor Trend 2011 “Truck of the Year”

Why People Buy Pickups

• Power• 4x4 Capability• Towing Capability• Testing Results• Key Reasons to buy Ram 2500/3500• Competitive Walkaround

Today’s Vehicles

• Ram 3500 4x4 Crew Cab SLT– High-Output 6.7L Cummins® Turbo Diesel

Today’s Vehicles

• Ford F-350 4x4 Crew Cab XLT– 6.7L Power Stroke® V8 Turbocharged Diesel

Today’s Vehicles

• Chevrolet Silverado 3500 4x4 Crew Cab LT– Duramax® 6.6L V8 Turbo Diesel

Compare Power

Ram 2500• 5.7L HEMI® V8 VVT• 383 hp @ 5,600 rpm• 400 lb-ft of torque @

4,000 rpm• New standard 6-speed

automatic – Electronic Range Select

(ERS)– Tow/Haul mode

Ford F-250/F-350• 6.2L V8 • 385 hp @ 5,500 rpm• 400 lb-ft of torque @

4,500 rpm• TorqShift 6-speed

automatic– New in 2011– Same for gas or diesel

Compare V8 Gasoline Engines

Ram 2500• 5.7L HEMI® V8 VVT• 383 hp @ 5,600 rpm• 400 lb-ft of torque @

4,000 rpm• New standard 6-speed

automatic – Electronic Range Select

(ERS)– Tow/Haul mode

Chevy Silverado 2500/3500

• Vortec 6.0L V8 • 360 hp @ 5,400 rpm• 380 lb-ft of torque @

4,200 rpm• 6-speed automatic

Compare V8 Gasoline Engines

Ram 2500/3500• 6.7L Cummins® HO

Turbo Diesel I-6• 350 hp @ 3,000 rpm• Unsurpassed 800 lb-ft

of torque @ 1,600 rpm• Class-exclusive 6-speed

manual• 6-speed automatic

Ford F-250/F-350• 6.7L Power Stroke

Turbocharged Diesel V8• 400 hp @ 4,500 rpm• 800 lb-ft of torque @

1,600 rpm• 6-speed automatic

Compare Diesel Engines

Ram 2500/3500• 6.7L Cummins® HO

Turbo Diesel I-6• 350 hp @ 3,000 rpm• Unsurpassed 800 lb-ft

of torque @ 1,600 rpm• Class-exclusive 6-speed

manual• 6-speed automatic

Chevy Silverado 2500/3500

• Duramax® 6.6L Turbo Diesel

• 397 hp @ 3,000 rpm• 765 lb-ft of torque @

1,600 rpm• 6-speed Allison®

automatic

Compare Diesel Engines

No DEF Required

• Ram HD’s 6.7L Cummins® Turbo Diesel • The only heavy-duty diesel

in the market that does NOT require aDiesel Exhaust Fluid (DEF)system to meet stringentCanadian emissionsstandards

DEF Is An Additional Expense

• Adding DEF is an additional expense and hassle for Ford and Chevy HD diesel owners

• DEF usage is dependent on how you drive – generally about 2% of fuel used

• Ford HD has a 18.9-litre DEF tank– 24,135 km (15,000 miles) per year– At 19.6L/100 km fuel = 94.63L DEF (2%)– That’s 5 complete fill-ups of the DEF tank– At $13 per US gallon – that’s $325 per year

DEF Can Be A Hassle

• DEF is affected by outside temperatures– Evaporates in hot weather– Freezes and gets slushy below -11.1° C (12° F )

• Can’t store DEF in vehicle• DEF-filler opening locations– Under the hood for Chevy Silverado HD– Behind the fuel filler door on Ford HD.

Some prefer this location, especiallyif using a DEF pump

DEF Can Be A Hassle

• Chevy HD and Ford HD send the driver “messages” in the vehicle info centre that it is nearly time to add DEF– Easy to misjudge how much

DEF to buy or add to tank– Overfilling the DEF tank can

cause damage to the tank

Failure To Add DEF

• Failure to add DEF when needed or allowing the tank to run out results in vehicle depowering or idle

• For example, in the Ford F-250/F-350:– If the DEF tank is 159 km (99 mi.) from empty, the

vehicle is limited to 89 km/h (55 mph) – If the vehicle has gone 322 km (200 mi.) after 0 km DEF,

the vehicle is limited to 80 km/h (50 mph) – In 483 km (300 mi.) after 0 km DEF, the engine is

limited to idle only (when refueled)

Cummins® HO 6.7L Turbo Diesel

• Legendary Cummins® DNA• Only HD diesel with inline 6-cylinder design• Only HD diesel with cast-iron block and head

• Ram 6.7L I-6 diesel– Dipstick easily accessible

• Ford 6.7L V8 diesel– 5'11" man must climb on

the truck to reach dipstick

Cummins® vs Power Stroke®

• Ram 6.7L I-6 diesel– Fewer moving parts– Easier to service

• Ford 6.7L V8 diesel– 50% more moving parts– More complex– More difficult to service

Cummins® vs Power Stroke®

Cummins® vs Power Stroke®

• A heavy-duty is the sum of its parts

Ford’s plastic intake manifold.

Claim Showdown

• Claim:– Ford claims better HD fuel economy with diesel engines

• Answer:– No Ford or GM video claims against our Cummins ®

HD engine are valid. That includes fuel economy, towing, acceleration or any other claim.All the Ford videos do not show the Cummins ® HO that provides 800 lb-ft of torque.

Claim Showdown

• Claim:– Okay, what about Ford’s gas-engine fuel economy video

claim versus Ram HD with the HEMI®?• Answer:– This test is also out of date since the new 6-speed

transmission (2012) doesn’t equip the Ram shown in the testing.But, that old test is worth examining to show how skewed Ford tests can be.

Claim Showdown

• Claim:– So Ford’s tests aren’t verified. Chevy has tests that are

run by AMCI. Are those tests valid?• Answer:– AMCI is a respected third-party testing company.

The problem with Chevy’s tests is they are strictly heavy-duty comparisons, but they do not include the Cummins ® HO engine.Therefore, none of their diesel powertrain comparisons is valid.

Compare 4x4 Capability

Ram HD 4x4 Highlights

• Ram HD offers two part-time heavy-duty 4x4 systems:– Manual – shift-on-the-fly: 3 operating ranges plus a

Neutral (allows for “flat towing” behind another vehicle)– Electric – shift-on-the-fly: 3 operating ranges plus a

Neutral. Instrument panel activation

Competitors’ 4x4 Systems

• Ford HD 4x4 offers two 4x4 systems:– Manual with manual locking hubs– Electronic shift-on-the-fly with auto/manual locking hubs

• Chevy Silverado HD offers:– A 2-speed part-time system: either manual or electric

with an on-dash rotary dial– An available Eaton automatic locking rear differential

(standard on LTZ)

Ram 2500 Power Wagon®

• The award-winning, most capable factory-equippedoff-road-ready pickup on the road– Electric-locking front and rear differentials– Electronic disconnecting front sway bar– 4.56 axle ratio for hill climbing– 5,443 kg (12,000 lb) Warn®

winch– Underbody skid plates– Bilstein® gas-charged

monotube shocks

Fully-Boxed vs C-Channel

• A strong, fully boxed frame is a great foundation for off-roading, hauling and towing

• Ram 3500 and Chevy Silverado 3500 have fully boxed frames

• Ford F-350 is boxed up front but is C-channel from the engine’s firewall to the back

Compare Towing

Maximum Towing Numbers

• 2012 Ram 3500 Regular Cab 4x2 has a highly competitive maximum towing rating of 10,319 kg (22,750 lb) (with Max Tow Package, 5th wheel [gooseneck] hitch)

• 2012 Ford HD’s maximum is 10,297 kg (22,700 lb)• 2011 Chevy HD’s maximum is 9,843 kg (21,700 lb)

Max Tow Package

• The Max Tow package (AHC) is available on Ram 3500 models with Dual Rear Wheels and includes:– 4.10 axle ratio – for increased pulling power and faster

acceleration with a heavy trailerIdeal if towing on varied terrain

– Dual transmission oil cooler – for optimum cooling protection for extreme duty cycle operations. Ideal if towing on steep grades or during extreme heat

Claim Showdown

• Claim:– Ford claims a best-in-class conventional towing (ball

hitch) capacity of 7,938 kg (17,500 lb)• Answer:– Ram does not recommend conventional towing past

5,443 kg (12,000 lb). For towing above that weight, Ram states that you must use a 5th wheel (gooseneck) hitch – and our trailering specs reflect that.

The Ultimate Tow Vehicle

• Ram HD equipped with the Cummins® Turbo Diesel engine is the ultimate tow vehicle. It includes:– Tow/Haul mode– Standard diesel exhaust brake– 4-wheel ABS – with 355-mm (14-in) rotors– Electronic brake

force controller

Testing Results

Lane Change

• Course simulates an emergency lane change• Ram 3500 HO and Ford F-350: 5 runs• Chevy Silverado 3500: 7 runs

Lane ChangeRam 3500 HO Ford F-350 Chevy

Silverado 3500Average speed (km/h)

53.8 54.0 57.0

Average time(seconds)

3.48 3.49 3.30

Lane Change

[Play 3500 Lane Change Video]

5:36:00 – end of 5:37:21

Acceleration

• 0 to 80 km/h• Ram 3500 HO: 9 runs• Chevy Silverado 3500 and Ford F-350: 8 runs• Ram 3500 (previous): 11 runs

Acceleration0-80 km/h

Ram 3500 HO

Ram 3500(previous)

Ford F-350 ChevySilverado 3500

Average time(seconds)

8.16 8.33 7.77 7.94

Acceleration With Trailer

• 0 to 70 km/h• Ram 3500 HO: 4 runs• Ford F-350: 5 runs• Chevy Silverado 3500: 4 runs• Weight of loaded trailer: 2,041.2 kg (4,500 lb)

Acceleration with Trailer0-70 km/h

Ram 3500 HO Ford F-350 ChevySilverado 3500

Average time(seconds)

9.69 8.77 9.43

Acceleration With Trailer

[Play 3500 Acceleration With Trailer Video]

5:33:42 – end of 5:34:56

Braking

• 80 to 0 km/h• Each vehicle goes for 8 runs• Average of the best 5 runs

Braking 80-0 km/hRam 3500 HO Ford F-350 Chevy

Silverado 3500Average stopping distance (metres)

34.3 36.9 33.0

Slalom

• 3500 Dual Rear Wheel models• 23-turn course• Each vehicle is timed during 5 runs through course

SlalomRam 3500 HO Ford F-350 Chevy

Silverado 3500Average speed (km/h)

39.0 37.2 37.2

Average time(seconds)

10.3 10.8 10.7

Slalom

[Play 3500 Slalom Video]

5:22:57 – end of 5:24:18

Rough Road Course

• 3500 Dual Rear Wheel models• Simulated bumpy road course• S curves• Not timed – driver observations and impressions

Rough Road Course

[Play 3500 Rough Road Course Video]

5:38:13 – end of 5:40:22