Post on 11-Jul-2020
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In today’s connected world, radio has transformed into a truly anytime, anywhere, anyhow
experience.
The MIDAS Survey is designed to provide context and insight into how when and where radio
content is being consumed in this liberated environment.
With the increasing penetration of connected devices such as tablets and smartphones, MIDAS shows
how listeners are embracing the multi-platform and multi-device offering, as well as how radio-on-
demand is contributing to listening behaviour. It also reveals the activities they are doing whilst
listening, where they are listening, and who they are listening with.
MIDAS Summer 2017
MIDAS Measurement of Internet Delivered Audio Services
INTRODUCTION
RAJAR Midas Audio Survey
1
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RAJAR Midas Audio Survey
AUDIO TYPES include Any Listen Again/Catch-up radioOn-Demand Music Services (e.g. Spotify, Apple Music,) Podcasts (music and speech based)Live RadioDigital Tracks (e.g. mp3,wmv,aac Music and Non Music)CDsCassette tapes/ Vinyl recordsDVD/Video/Subscription TVOnline Video / Audio clips (e.g. on YouTube/ Facebook)Any TV Viewing (Inc. Live, Catch-up and On-demand) Video games (consoles/ mobiles)Other
DEVICES include
AM/FM Radio DAB Digital RadioDigital Media Player (e.g. iPod, Amazon Firestick, ChromecastHome games console (e.g. Sony Playstation, Nintendo Wii, Xbox)Any TV setDesktop / Laptop computerMobile Phone Portable games console (e.g. Nintendo DS, Sony PSP)Record player / decks (vinyl)Tablet (Kindle HD / iPad / Nexus)Wi-Fi/ Internet Radio Set Amazon Echo
ACTIVITIES
ShoppingOnline purchasing SocialisingCommunicating Using the Internet (browsing) Household chores Eating/Drinking/cookingSports/exercise/hobbies Relaxing/nothing in particular working/studying Driving / travellingGaming Washing/DressingSocial MediaAny other internet useOther
LOCATION OF LISTENING
At Homecar/van/lorry/ At work/elsewhere Public Transport/ walking
WHO WITH On my ownPartner/spouseChildren (under 16) Family member (s)FriendsColleaguesOther people you knowOther people you don’t know
SUB AUDIO TYPES BBC/Other Radio Music-based Listen again BBC/Other Radio Speech-based Listen againSpotify/Google Play/Amazon Prime/ Apple Music/Soundcloud/DeezerBBC/Other Radio/ Other music podcast BBC/Other Radio/ Other speech podcast Online Video clips – Music/Non Music
• Facebook • Vimeo • YouTube• Other
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MIDAS Summer 2017
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LIVE RADIO
‘Live Radio’ listening hours are
dominated by traditional AM/FM and
DAB Radio sets (AM/FM Share = 41%
DAB = 41%). Listening to radio via a
Smartphone or a Desktop/Laptop or any
TV set each have a share of 4%.
Tablets have a 1% share.
APPS
Radio Apps are popular amongst radio
listeners – 26 million or 49% of the UK
population have downloaded a Radio App,
including 5.0 million (62%) of 15-24 year
olds and 5.6 million (62%) of 25-34 year
olds. On average App users have 2 Radio
Apps stored on their Device.
LISTEN AGAIN
4.2 million adults use the ‘listen again’ or ‘catch up’
radio function.
Smartphones and Desktops/Laptops have a share of
34% and Tablets 23%.
72% of all ‘listen again’ hours are listened to in Home.
82% of Listen Again/Catch Up Radio hours are listened
to alone.
PODCASTING
5.6 million adults use any Podcast in a
week and the Smartphone is the most
popular device to listen via (62% of
Adults 15+ who listened to a podcast).
Almost two thirds of all Podcasts
downloaded are listened to (67%). Over
a Quarter of all Podcasting hours (28%
share) are listened to whilst travelling.
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2
76
8 5 1
Listen Again
OMS
Podcasts
Live Radio
Digital Tracks
CD's
Cassettes/Vinyl
SHARE OF AUDIO % (excluding visual)
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RAJAR Midas Audio Survey
MIDAS Summer 2017
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3%
8%
10%
10%
17%
23%
27%
28%
31%
90%
93%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cassette tapes / vinyl records
Any Listen Again
Video games
Any Podcast
On Demand Music Services
DVD/Video/Subscription TV
Digital Music Tracks
Any CD's
Online Video/ Audio clips
Live Radio
Any TV
4
AUDIO REACH %
RAJAR Midas Audio Survey
MIDAS Summer 2017
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AUDIO SHARE% (exc visual) BY AGE GROUP
RAJAR Midas Audio Survey
15 - 24 25-34
0
5
1
3
13
14
64
0
34
16
23
53
MIDAS Summer 2017
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RAJAR Midas Audio Survey
AUDIO SHARE% (exc visual) BY AGE GROUP
35-54 55+
1 3
1
4
9
6
76
0
25
41
87
MIDAS Summer 2017
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RAJAR Midas Audio Survey
9
4
6
91
13
34
3
9
15
13
92
33
30
5
7
29
15
85
38
20
2
3
42
9
84
37
23
2
0 10 20 30 40 50 60 70 80 90 100
Total Listen Again/Catch up radio
On Demand music services (e.g. Spotify/ Apple Music)
Total Podcasts
Live Radio
Total Digital Tracks
Total CDs
Cassette tapes/vinyl records
15-24 25-34 35-54 55+
AUDIO REACH% BY AGE GROUPMIDAS Summer 2017
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AUDIO ‘SHARE %’ by DEVICE (exc. Visual)
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RAJAR Midas Audio Survey
31
31
9
12
5
33
2 1
ALL ADULTS
19
17
18
30
4
62 3 1
15-24
24
2814
20
46 10011
25-34
28
33
9
11
5
33 1 3 2
35-54 41
35
4
34
24 3
55+
MIDAS Summer 2017
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AGE/SEX % LISTENER PROFILES
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RAJAR Midas Audio Survey
LISTEN AGAIN
6
16
38
40
53
47
Age Gender
15-24 25-34 35-54 55+ Male Female
13
24
42
22
60
40
Age Gender15-24 25-34 35-54 55+ Male Female
PODCASTING
36
28
29
8
56
44
Age Gender
ON DEMAND MUSIC
SERVICES
MIDAS Summer 2017
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RAJAR Midas Audio Survey
DEVICE SHARE EXCLUDING VISUAL%Laptop/Desktop Tablet
Smartphone
MIDAS Summer 2017
Amazon Echo
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RAJAR Midas Audio Survey
18.9m people claim have access to a Bluetooth speaker or Soundbar
MIDAS Summer 2017
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REACH%
LIVE RADIO VIA DEVICE
12
0.5
1.1
3.1
3.8
4.7
7.5
10.8
11.5
48.2
57.7
0 10 20 30 40 50 60 70
Other Device
Amazon Echo
Digital music player
Tablet
Wifi Radio
CD Player
Desktop/Laptop computer
Smartphone
Any TV
DAB Digital Radio
AM/FM Radio
41
41
44
4 6
AM/FM Radio DAB Radio Any TV
Desktop/Laptop Smartphone Other
RAJAR Midas Audio Survey
SHARE%
MIDAS Summer 2017
1.9
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LIVE RADIO by ACTIVITY
13
1.2
1.3
1.3
5.7
6.4
7.4
9.6
21.4
30.1
31.6
33.7
57.4
0 20 40 60 80
Gaming
Social Media
Shopping
Communicating
Socialising
Sports/ exercise/ hobbies
Any other internet use
Washing/Dressing
Working/ studying
Eating/ drinking/ cooking
Household Chores
Relaxing/ nothing particular
Driving/ travelling
RAJAR Midas Audio Survey
SHARE%
REACH%
MIDAS Summer 2017
6.1
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RAJAR Midas Audio Survey
LIVE RADIO by WHO LISTENED WITH
48%
3%9%
32%
5% 1%1%
15-24
On my own
Partner/Spouse
Children
Family Members
Colleagues
Friends
Other people you know
Other people you don't know
53%
20%
7%
4%
13%
2%
MIDAS Summer 2017
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Weekly Reach % v Ave hrs per Listener (15+)
RAJAR Midas Audio Survey
MIDAS Summer 2017
Listen again
OMS
Podcasts
Digital Tracks
CDs
Cassette/Vinyl
DVD/VideoOnline Clips
TVRadio
Video Games
Other
0
5
10
15
20
25
0 10 20 30 40 50 60 70 80 90 100
Ave
rage
Ho
urs
per
list
ener
Weekly Reach %
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Weekly Reach % v Ave hrs per Listener(15-24s)
RAJAR Midas Audio Survey
MIDAS Summer 2017
Listen again
OMS
Podcasts
Live Radio
Digital Tracks
CDsCassette/Vinyl
DVD/Video
Online clips
TV
Video games
Other
0
2
4
6
8
10
12
14
16
0 10 20 30 40 50 60 70 80 90 100
Ave
rage
ho
urs
per
list
ener
Weekly Reach %
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Time of Day Listening takes place – MONDAY to FRIDAY average
RAJAR Midas Audio Survey
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Live Radio reaches its maximum audience between 8.00-8.15am
Podcasts reach their highest audience between 8.00-8.15am
On Demand Music Services see a high between 3:00-3:15pm
Listen Again or Catch up radio it peaks between 10:15-10.30pm.
MIDAS Summer 2017
0
5
10
15
20
25
30
35
40
Rea
ch %
of
liste
ner
s
Live Radio Listen again OMS Podcasting
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MIDAS Measurement of Internet Delivered Audio Services
Sample comprised of 2229 re-contacted respondents from the main RAJAR Survey
Fieldwork was conducted during June/July 2017
For Publication Enquiries contact;
Lyndsay Ferrigan
RAJAR Communications Manager
Email: Lyndsay@rajar.co.uk
Telephone Number: 02073950636
For more information:
Any use of information in this presentation must
quote the source RAJAR/IpsosMori
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MIDAS Summer 2017