Post on 24-Apr-2015
description
Radisson Hotel - Butler Blvd.
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A Golf Destination Marketing CompanyEstablished in 1992"Golf Marketing Department":Jacksonville Amelia Island Ponte Vedra BeachSt. AugustineClay CountyFlagler County
FFCG's Regional Cooperation
Florida's First Coast of Golf 60 Second Commercial
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Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
Partnership Investment
The Annual Membership Dues are part of a $1.94 Million co-op
Marketing Plan
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
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www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
MEDIA VALUE 2012-2013
City Markets
|Somerset, NJ| | New Jersey, New York|
|Indianapolis, IN| | Indiana|
|DC/Northern Virginia| | DC, Virginia, Maryland|
|Philadelphia, PA| | Pennsylvania, New Jersey|
|Grand Rapids, MI| | Michigan, Wisconsin| St. Louis, MO Missouri, Illinois
|Minneapolis, MN| | Minnesota|
|Cleveland, OH| | Ohio|
|Chicago, IL | | Illinois, Indiana, Wisconsin|
|Pittsburgh, PA| | Pennsylvania, West Virginia|
|Boston, MA| | Massachusetts, New Hampshire|
|Toronto, Ontario| | Canada, (Ontario) | Novi/Detroit
|Dallas, TX| | Texas |
|Hartford, CT| | Connecticut, Vermont|
2014Consumer Golf Shows Represented
Visit Florida's Golf Publication
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning
In Closing