DESIGN FOR PRODUCTION

SANGEETA JAIN

LECTURE 6 RADIO SCRIPT AND STORYBOARD

Vintage vector designed by Freepik

radio script is writing for the ear.

•  Script is defined as the written words of a play, movie or show, or a standard message to deliver on the phone or in person. Radio Script is the written document containing the words, sound effects, music and silence for the radio advertisement.

•  A radio advertisement has only 15, 30, or 60 seconds to catch the attention of the audience and motivate them to buy your product or service. Listeners have to get it the first time around because they can’t go back and hear it again (unlike re-reading a sentence in a print advertisement).

•  Most radio ads play for 30 seconds. Longer ads lose the listener's attention and shorter ads don't have the time to accomplish anything other than brand-name recognition.

RADIO SCRIPT

•  Script should be no longer than 65 words for a 30 seconds advertisement.

•  Write scripts clearly. Use easy and simple words with short sentences and direct approach. Indicate sound effects with the phrase "SFX”. Label each actuality “ACT”. Write who’s talking and how long it is.

•  The script should… –  Mention the product clearly –  Describe it in brief / give a special offer / state any updates etc. –  Conclude with a call for action

•  Some creative aspects include…

–  be friendly not formal –  be energetic –  use words that give a chance for listeners to imagine visuals –  use interesting sounds and/or silence to enhance the words

SOME GUIDELINES…

AN EXAMPLE… ref: voices.com

Vintage vector designed by Freepik

tell the story…visually.

•  Storyboard is designing for TV advertisements. It is a series of sketches that visually tell the story. It outlines the story, scenes and action.

•  The storyboard shows the ‘key’ frames of the story or the design idea while the action between frames is completed in the mind of the viewer/client. The storyboard includes directional cues, such as arrows, to indicate actions and camera movements.

•  The storyboard helps to develop a strong visual story, spot weaknesses in plot or timing or important missing elements or shots and to plan the…

–  composition –  layout –  camera placement –  scene transitions

STORYBOARD

•  The elements of print vs. elements of TV advertisements

STORYBOARD

Print Advertisements ü  Line ü  Color ü  Shape ü  Texture ü  Space ü  Form

TV Advertisements ü  Image

•  Arrangement of scenes ü  Cinematography

•  Framing •  Lighting •  Movement

ü  Editing •  Sequence

ü  Sound •  Dialogue •  Music •  Effects

•  Storyboard should convey… –  what characters are in the frame? –  what are they doing? –  what are the characters saying to each other? –  is there going to be any other audio in this frame? –  how much time has passed between the frames? –  where the "camera" is in the scene? –  what is the angle of the camera?

•  close-up •  long shot •  low camera angle, etc.

STORYBOARD

•  How to work on a storyboard? –  Think of the key moments in your story (arc) –  What is the beginning, middle and end of this story? –  What are the other key ‘scene’ changes? –  How will the action progress? –  How will text, images and other elements enter and exit

the screen or transit from one frame to the next? –  Think about timing:

•  The length of a frame •  the time from one frame to another

STORYBOARD

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•  How to work on a storyboard? –  develop a storyboard that consists of at least 6-9 frames. –  show the characters and their narration. –  write the sound effects or use arrows to add emphasis to

or illustrate actions. –  write below each frame to explain what kind of action is

taking place on screen. –  describe in visual or words the camera shot(s).

STORYBOARD

STORYBOARD

Example of a storyboard designed in Photoshop