Rabobank communicatieshop

Post on 19-Jun-2015

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The MRM system of Rabobank is called: Communicatieshop. The platform (ID manager from Capital ID) is used by all branches worldwide and covers 80% of all marketing and communications. Functionality: Digital Asset Management, Production Management, Event Management, Agency Management, Campaign Management, Marketing Fullfilment.

Transcript of Rabobank communicatieshop

Rabobank Communicatieshop

Presentation of Capital ID and ID manager software

February 2013

CLARITY OF MESSAGE

CONSISTENT EXPRESSION

SUSTAINABLE GROWTH

COMPETITIVE ADVANTAGE

VALUE CREATION

MARKETING EFFECTIVENESS

About the ID manager framework

User friendly interface and dashboard for content management

IDm - portals IDm - System Manager

Impression of the Rabobank MRM system

Communicatieshop

The change process

The change process

Focus on Brand Management andProduction Management

Rabobank Dichterbij185 versions – on brand!

185 printed versions Tablet version

Rabobank Magazine ManagerLink with central and de-central media banks

Meer weten?

Neem dan contact op met Koen LuismanDirector Business DevelopmentMobile: +31-6-19 06 95 13k.luisman@capitalid.com