Webinar on Impact of Raahgiri Day

Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India

June 12, 2014

Some alarming facts

about our mobility …….

ROAD SAFETY

140,000 deaths every year in India due to road traffic crashes

http://www.topnews.in/law/files/delhi-pollution.jpg

AIR POLLUTION

627,426 premature deaths every year in India due to air pollution

Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/

PHYSICAL INACTIVITY

436,122 premature deaths every year in India

POPULATION (UA) – 0.9 MILLION , AREA – 457 SQKM

IT Hub - Cyber

City

Housing - Golf Course

Rd

Small / Medium Industry

- Udyog Vihar

Auto Industry

- Maruti - Honda

Heavy Industry

- Manesar SEZ

- Raliance

GURGAON

Delhi

TRAFFIC SCENARIO (KEY STATISTICS)

About 106 cars add to Gurgaon’s vehicle population every day Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html

KEY STATISTICS

Public Transport share – 10% Walking and Cycling – 33%

Average trip length – 7Kms

STREET DESIGN (KEY STATISTICS)

No Cycle track

Roads with usable footpath-less than 23%

KEY STATISTICS

Annual road traffic deaths around 500Pedestrian and cyclist deaths close to 70%

Approach ….

WORKSHOP ON PLANNING ON NMT IN GURGAON – FEB 25, 2013

Outcome• Sensitising for sustainable transportation • Developing safe streets for all road users

• Advocating healthier lifestyles • Addressing issue of Air pollution • Inclusive city development

FOUNDING PARTNERS

District Administration

Raahgiri Day – Giving Street back to people

Press Conference to Launch Raahgiri

17Nov

20137 AM-12 PM

th

SUPPORTERS

Road Safety Officers

Outreach….

VOLUNTEERS

Political Leaders, Councilors, RWAs, Industry Leaders

STAKEHOLDER CONSULTATION

https://www.facebook.com/RaahgiriDay

Website, Social Networking Page ……

DIGITAL MEDIA

PRINT MEDIA

Billboards, Hoardings, Pamphlets

ON STREET PROMOTIONS

SPONSORS

Nov 17

Dec 01

30Source :TOI,HT

Impacts….Users Local Business Noise Air PollutionRoad Safety

350K

about

People participated till april 2014

Participation

User Survey (185 samples)

Participants bought Bicycles post Raahgiri

28%

….

87%

Started Walking / Cycling for Short Trips

NMT Usage

27%ZumbaYoga Skate Games Music

22% 20%9%22%

Activities – Raahgiri Day

Eat out Shopping9%25%

Activities – Non Raahgiri Sunday

At home - Relax

61%

Local Business – Perception before Raahgiri

80%

Did not like Raahgiri before the start

Can’t understand

46%35%

Impact of Sales

19%

Impact on mobility

Major concern before Raahgiri

Impact on Local Business

are aware like Raahigiri 87% 79%

50%

Increase in Sales

Activities, Fun, Safety

Health &Fitness

EnvironmentalAwareness

27% 13% 10%

Reasons for Liking

Impact on Local Business

Activities, Fun, Safety

14%

29%

38

14%

Sales

Timings Footfall

VsNon Raahgiri

Sundays

90 db 74

db

88 db

-2%

-18%

Non Raahgiri sundays

Weekday

Noise Levels

Air quality - exposure to PM 2.5

Week DaysAvg. 194 µg/m3

Non Raahgiri Sunday Avg. 147 µg/m3

-49%

-24

%

Avg. 99.8 µg/m3

Road Traffic Fatalities (Sushant lok area)

Jan FebMar AprMay Jun Jul AugSepOct Nov Dec Jan FebMar Apr

Jan – Oct, 2013

5Fatalities Zero Fatalities

Nov 2013 – Apr 2014

Post Raahgir i

Day

71%

Extension

Were in favor of Raahgiri beyond March 2014

Currently Muncipal Corporation, Gurgaon is organsing Raahgiri

Health,Environmen

t,Equity,

Fun

Safe

What N

ext ?

Nov 17

onwards

New Corridors

Extended route6.5 km after Phenomenal response

Initial route4.5 km

Old Gurgaon

4 km routein Palam Vihar

Raahgiri in Other Cities

Ludhiana

Navi Mumbai

Big Picture – Infrastructure Change

Big Picture – Pilot Corridor `HUDA City Centre

Subhash Chowk

Raahgiri Day moments….

Thank You ….

https://www.facebook.com/RaahgiriDay

http://raahgiriday.com/

Thank You ..abhatt@embarqindia.org