Transcript of Question 4
- 1. Question 4: Who would be the audience for your media
product?Every media product has a specific target audience. If it
didnt it would be as successful. Our target audience is male under
35 years old. We came to the conclusion of picking this target
audience because of the evidence within the UK Film council
secondary data sheets. It showed that this target audience was most
likely going to watch action films.
- 2. We then did some target audience research we each
interviewed different people, asking them about what films they
liked, what was there favourite genre and why? My interview was of
my cousin Nick who is 34 years old married and with a child,
however fitting in the C1/AB social class, I believe that this made
no difference. The response: Films and Genres: When I asked Nick
what type of film genres does he like his first choice was action.
I then proceeded to ask him what action films does he like, he said
Skyfall. The Expendables 2,The Bourne Identity and Inception. He
said he also likes Thriller and Comedy. These two genres here a
rather un-important for our research. Action films: Seen that Nick
seems to favourite Action films I wanted to know what does he like
to see in an action and what doesn't he like to see. Nick said "
What I think makes an Action film good is the actors, without the
key well-known actors an action film will never be good." Some of
his favourite actors are: Bruce Willis, Silvester Stalonne, Matt
Damon and Daniel Craig. "The reason for the actors being key is
because they have a personality that is defined and is one with the
character". Nick also talks about what he likes to see in an action
film: explosions,fighting that gets you on your toes, small amounts
of dark humour, death and car chases.
- 3. The reason why I think Nick would be interested in watching
our media product is because it contains the fighting, even though
there isnt a car chase there is a chase between two men. However
further on in the film there is high likely hood of having a car
chase. Due to the expense we could afford to have well-known actors
sucha as Bruce Willis as he mensioned. For our action film we had
to use the BBFC classification, for age restrictions on our media
product. The age restriction is 15 years old which means that we
had to make our film appropriate for middle aged teenagers but also
interesting and appropriate for males aged 35 under. This age
rating helps establish for whom our media product is aimed at. Our
target audience is fairly mainstream and not niche. As there is a
lot of under 35 males in England.