The ABCs of Mobile AdvertisingMike Owen, Director, Sales

AlwaysBeClosing

ApplicationsBeyond the BannerContent and Context

Everyone is downloading apps

4 Source: Nielsen Apple iPhone: An Executive Overview

18%

34%

48%

17%

21%

62%

14%

49%

37%

20%

31%

49%

22%

31%

47%

16%

39%

45%

No Downloads DL Paid Apps DL Free Apps

Total

13-17

18-24*

25-34

35-54

55+

App Store Downloading Behavior – Free vs. Paid Downloads Q1 2009

* Denotes sample size <20

Consumer Profile: Weekly Mobile App Users

Advertising keeps me up-to-date

on products I would like

to have

53% agree

I frequently will search for more

information about a product with my mobile

49% have requested more

information about a product

with their mobile

If I could make a purchase with a

single click on my mobile, I would use

it in the store and at home

63% agree

Source: Insight Express, Digital Consumer Portrait, 2009

iPhone users very responsive to ads

Source: Quattro internal data 3/09 – 7/09, Global

iPhone Gaming Palm Android Blackberry -

20

40

60

80

100

120

140

160

135

105

79

66 62

Index of CTR by Device

Got an app? Get ranked!

7

Beyond the Banner

Sight, sound, motion and action anywhere, anytime

9

InterstitialsExpandablesiPhone expandable with in-ad map

Content and Context

Integrate your brand for 100% SOV and impact

11

AppsMobile Web

Create a destination optimized for mobile

Response rates driven by targeting, goals

Quattro Wireless Q2 internal data, US

cpg

auto

s

finance

ente

rtai

nmen

t

com

munit

ies

elec

tron

ics

tele

com

other

ind.

gamin

g

news

mob

ile

trav

el

sear

chfo

od

shop

ping

wom

en

datin

g

educa

tion

0

50

100

150

200

250214

189170 164 157 155

126 124114 107

98 97 9579 72

61 5644

Index of CTR by Advertiser Category (US)

Quattro Wireless Internal Data Q2 09, US

ABCsHow to get started

The three-step success plan

A Define your mobile objectives

B Create your media plan

C Measure and optimize

A. Define Objectives

Integrate mobile into your plan

Leverage mobile-specific behavior and device capabilities

B. Create your media plan

1. The Right Sites and Apps: based on insights about your audience and clearly defined mobile objectives

2. The Right Opportunities: create custom programs and integrations to effectively impact consumers

3. The Right Creative: from banners to full screen experiences and dynamic creative to ensure deeper engagement

4. The Right Destination: be sure to include a mobile optimized landing page to create a seamless consumer experience

C. Measure and Optimize

Continually optimize to increase campaign impact

Track installs, upgrades and form fills

View real-time key performance metrics

Use your wrap-up report (with site-by-site data) to increase performance across channels

Your handy cheat sheet….

Let’s keep in touch!

www.quattrowireless.com

Twitter: @intheqmowen@quattrowireless.com