Post on 03-Aug-2015
The Idea is SimpleThe Idea is Simple
Open a Shop like a “Private Shopping Club!”Open a Shop like a “Private Shopping Club!”
Offer many different goodsOffer many different goods
Price them insanely lowPrice them insanely low
Display them on screens onlyDisplay them on screens only
Sell them via a QR AppSell them via a QR App
Send them to the buyers addressSend them to the buyers address
Yet still very untestedYet still very untested
Seems to work very well in Korea TescoSeems to work very well in Korea Tesco
No data available for the trials of Argos / John No data available for the trials of Argos / John LewisLewis
No data available for HMVNo data available for HMV
No data available for eBay pop-up shopNo data available for eBay pop-up shop
In all previous examplesIn all previous examples
Time frame too shortTime frame too short
Data is not publicly availableData is not publicly available
None of them were selling “special offers”None of them were selling “special offers”
All of them mere extensions to their current All of them mere extensions to their current offerings at same pricingofferings at same pricing
Even if data “were” available, it would only Even if data “were” available, it would only show people’s “tendency” to use technology, show people’s “tendency” to use technology, no more.no more.
The waters are not so The waters are not so untested after alluntested after all
Private Shopping has been a craze in online Private Shopping has been a craze in online shopping in the last 3 - 4 yearsshopping in the last 3 - 4 years
Budget strains are forcing people for deals Budget strains are forcing people for deals more and moremore and more
Lets look at private Lets look at private shoppingshopping
..and always limited ..and always limited on sizes, colours, on sizes, colours, quantity etc.quantity etc.
Basically they are all Basically they are all dumping grounds for dumping grounds for out-of-season and out-of-season and unsold stock.unsold stock.
But it does the trick.But it does the trick.
Always Always time time
limitedlimited
Always Always time time
limitedlimited
Always Always known known brandsbrands
Always Always known known brandsbrands
Private ShoppingPrivate Shopping
They have all They have all become multi become multi million (and some million (and some of them billion) of them billion) corporations.corporations.
It’s Flash Sale.It’s Flash Sale.(end of this document contains a few links)(end of this document contains a few links)
ShopShop
Prominent position & Prominent position & 24/724/7
Heavy traffic is a mustHeavy traffic is a must
Screens onlyScreens only
One or two “geniuses”One or two “geniuses”
SecuritySecurity
No doors, open galleryNo doors, open gallery
ShopShop
Free Wi-FiFree Wi-Fi
Loan Handsets & Loan Handsets & tabletstablets
Is based on appIs based on app
Well lit & invitingWell lit & inviting