#PCMQR - Masterclass

Making & Creating

#PCMQR◦ Lead Generation◦ Customer Retention◦ Business Productivity

PCM 7 Roads focus

What are QR codes?

QR codes in action

QR codes in action

QR codes in action

QR codes in action

QR codes in actionAfter Torchwood, Tech on Trial, Co Op potatoes

QR codes in action

Missed Opportunity

Unreadable Out of context Disappointing destination

Very bad?

End user engagement

It’s not about you.

Media and Content•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts

Lionsgate has teamed up with Augme to promote the upcoming movie “For Colored Girls” with a QR Code poster. The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movie’s November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code…. http://2d-code.co.uk/for-colored-girls-qr-code/

Campaigns

QR code apps &mobile devises.

Service Specific- Youscan.me Location Tracking - Delivr.com Custom Colour – MyQR.co General all rounder – Bit.ly

QR code apps

2D Code◦ Qr code and 2D bar codes, news, views and analysis

Eight creative uses of QR codes

Denso Wave (QR technical Specifications)◦ The company Denso Wave originally spawned the

term QR as the creator intended that such barcodes and their contents were to be decoded at high speed electronically.

Resourses

Throwing Sheep in the Board Room (Enterprise 2.0 Chapter 14) isbn 978-0-470-74014-9

◦ Website: www.throwingsheep.com◦ Book preview: http://bit.ly/3qawki ◦ Video promotion: http://bit.ly/491YiA

Resourses

#PCMQR - Masterclass

Caron Lyonwww.pcmcreative.co.uk

@pcmcreative