Hip To Be Square

Bob BentzMarch 13, 2013

Mobile Marketing Information Series

bobb@advancedtele.com

Scan the code to connect with Bob.

Or, Text BOB to 84444Msg.&Data Rates may apply.

Using QR Codes to Maximize Sales

Bob Bentz

President and Co-FounderAdvanced Telecom Services (founded 1989)Now atsMobile

Experienced entrepreneur with expertise in Mobile Marketing

www.advancedtele.com

What We Will Learn Today

History of QR Codes

Advantages & Disadvantages

Smartphones

QR Code Usage

Who Uses QR Codes

Custom QR Codes

QR Code Best Practices

QR Code Placement

Value Proposition

ATS Case Studies

Camden Riversharks: CNN’s 23 Coolest QR Codes (Nov. 2011)

History of QR Codes

Barcodes 1967 – Association of American Barcodes Barcodes 1970 – Grocery Stores UPC Created 1994 by Denso Wave Auto Parts inventory tracking Toyota Carries 7,089 characters (Barcodes = 20) 4 error correction levels

Disadvantages

Limited Reach Technology Required Phone Signal and WiFi Download QR Code Readers No Branding No Data Tracking Analytics

Advantages

Quick Response Multiple Uses Free Green Cheaper Device Independent Novelty Differentiation Trackable Shelf Life Relevance to Young Adults

Smartphones

Increase in Ownership

Smartphone Penetration by Country

Smartphones by Race

Smartphones by Age (USA)

Smarthpones by Age and Income

QR Code Usage

QR Code Use by Country

3G Vision – January 2011

Top 10 users of mobile barcodes

1. United States2. Italy3. Germany4. Hong Kong5. France6. Canada7. United Kingdom8. Netherlands9. Thailand10. South Korea

QR Code Growth

QR Code Scans by Day

Every Day is a Good Day for a QR Code

QR Code Scans by Hour

Top Performing QR Codes

EXCLUSIVE STUDY: 10 Most Common Uses of QR Codes

1. Dowload App2. Mobile Website Homepage3. Play Video4. Register for Loyalty Club5. Product Information6. Enter Sweepstakes7. “How-to” Information8. Database Search (Auto Dealers)9. Directions/Maps10. Send Text Message

35241016789

Source: ATSQRCodes (Jan – Jun. 2012)

Left: Number of applications; Right: Volume of scans.

Who Uses QR Codes?And Where?

What Would Make You Interested?

MGH Inc. – Feb. 2011

QR Code Scans By: Sex, Age, & Income

MGH Inc. – Feb. 2011

Where Consumers have seen QR Codes

MGH Inc. – Feb. 2011

Who Used a QR Code?

MGH Inc. – Feb. 2011

What Was The QR Code Used For?

MGH Inc. – Feb. 2011

Where Do We Scan?

What Do We Scan?

Source: SmartInsights.com

Biggest Day of Year for QR Scans? Black Friday

Approximately 270,000 scans between Thanksgiving at 7 pm and Black Friday at 7 pm

Retail and Consumer electronics industries experience highest number of scans

Increase of 45% from Black Friday 2011

Source: QRCodePress.com

Custom QR Codes

Some of Our Favorites

Some of Our Favorites

Which One Would You Scan?

Case Study: It’s in the Results

Radio One – The Beat 100.3• New Music Tuesdays - Philadelphia• One day web site advertising only• Standard QR Code = 163 downloads/day• Custom QR Code = 370 downloads/day

Case Study: It’s in the Results

Brownie’s 23 East• At door promotion• Show app “No Cover Wednesdays”• Standard QR Code = 27/day• Custom QR Code = 56/day

QR Code Best Practices

QR Code Best Practices

Scan this code for local Amsterdam map.

QR Code Best Practices

Mobile optimized page Value

Mobile Coupon Unique Content

Analytics What will I get? Add scanning directions Proper Size

Scan for : LinkedIn with Bob

Scan for : Complete Event Schedule

Scan for : Campaign Updates

QR Code Best PracticesNO NAKED QR CODES!

Remember to let scanners know what they get!

QR Code Best Practices

Include a Text Message Option for Feature Phones

QR Code Product Placement

Product Placement

Wear it Proudly!

Product Placement

Who Wouldn’t Want to See Rihanna

Product Placement

QR Code Usage Hits the Roof!

Product Placement

QR Codes = Speed

Magazine Advertising

Product Placement

Circulars

Scanenger Hint

Direct Mail

Poor Product Placement

Poor Product Placement

Cups and Curves

Poor Product Placement

Locations with no signal

Poor Product Placement

Moving Targets

Questionable Product Placement

Questionable Product Placement

QR CodesGetting Value

Getting Value: Mobile Coupons

Getting Value: Unique Content

Getting Value: Special Incentive

Jump the LineDownload our app or

Text CHICKIES to 84444

Victoria’s Secret “Sexier Than Skin”

Calvin Klein “Uncensored”

Some of QR Work

Mobile Website Link

Social Media

Social Media – Check Ins

Consumer Information

Mobile Coupons

Product Registration

Sweepstakes

Sweepstakes

Event Marketing

Special Offers – Jump the Line

Special Events – Traffic Builder

An Entire Business Based on QR’s

ATS Case Studies

Super Jam 2

Background Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia Sunday, June 18, 2011 Susquehanna Bank Center, Camden, NJ Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih

The Promotion 3,000 VIP Lanyards with QR Code Sponsor

Sneaker Villa Content

New Music Video by Chris Brown Chance to meet and greet Chris Brown and Lloyde Chance for backstage meet and greet

Results 20 Interns assisted with QR Code awareness 1,941 unique QR Code Scans (64.7% Participation)

Metropolitan Golf Association

Background New York, New Jersey, Pennsylvania

Golf Association App Download via QR Code Content

Post scores Course Handicap Calculator Tournament Registration News, Event Results Live Scoring Live feeds MGA Social Networking

Results Average 78 App Downloads per day Via Custom

QR Code

Cars2Go

Over 950 Auto Dealers Features:

App Downloads Mobile Site Recognition Text Message Marketing Custom QR Codes

Bob Bentz

C u s t o m Q R C o d e s F r o m A d v a n c e d Te l e c o m S e r v i c e s

Site: www.AdvancedTele.comTel: 1+.610.254.7191Email: Bobb@advancedtele.comSMS: Text BOB to 84444Twitter: @BobBentz

Scan the code to connect with Bob.

The Most Important QR Code