Post on 07-Aug-2015
360 Digital Solution
AGENDA
1
2 MARKETING SOLUTION WITH 360
ABOUT QIHOO 360
导航 � Navigation �
� Site �
Presented by David Ip General Manager 360 Global Adver:sing Unit Email: david.ip@360.cn
The � most � popular � PC � software � in � China � with � 500 � million � active � users � and � over � 95% � market � penetration � rate
The � second � most � popular � browser � in � China � (The � most � popular � one � is � IE) � with � 361 � million � active � users，68% � market � penetration � rate
The � most � popular � website � in � China � with � an � average � 723 � million � daily � page � view
The � second � most � popular � mobile � APP � in � China � with � over � 673 � million � users �
The � most � popular � APP � Store � in � China � for � Android � system � with � 430 � million � users
The � second � most � popular � search � engine � in � China � with � over � 300 � million � search � volume � and � about � 30% � of � market � share
*data source：Qihoo 360 Financial report of the third Quarter,2014
QIHOO 360 INTRODUCTION
QIHOO 360 INTRODUCTION
360 NAVIGATOR Average � 723 � million � daily � page � view
Various � segments � covered � News, � Games, � Shopping, � Travel, � Movies… �
Specially � designed � for � Chinese � internet � users � based � their � online � behavior
HAOSOU.com
300 � million � daily � searches; � 30% � market � share
11.0%
13.0%
14.0%
14.9%
15.2%
16.6%
17.6%
18.2%
19.0%
21.3%
22.0%
23.0%
30.0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Jun-13 Dec-13 Mar-14 Sep-14 2016e
Source：CNZZ
HAOSOU MARKET PENETRATION
40%
Metropolises and first tier cities
Second tier cities
Third tier cities and rural area
Source：iUserTracker /AC Nielson
Geographic Distribution n The geographic distribution of Haosou users is generally in common with major
competitors in tier 1&2 cities.
Younger, well-‐educated, higher consuming power �
§ Female � Users �
HAOSOU USERS CHARACTERISTICS
27.3%
USER OVERLAPPING RATIO
36.8%
Source：iUserTracker 2014.12.29-2015.01.04 Weekly users coverage
Differentiation From Others SAFETY
Fraud Compensation Policy
We � are � the � first � company � who � offers � compensation � to � internet � users �
Fraud � Compensation � Flight � Tickets � � Compensation �
Online � Shopping � � Compensation �
Safe Shopping Site Guarantee
Flight � Tickets �
Shopping �
Travelling �
Bank �
Search Result Prioritize by “Tomato Review”
poor �
Fair � �
Good �
AGENDA
1 ABOUT QIHOO 360
2 360 MARKETING SOLUTIONS
导航首页名站 �
导航首页竞价区 �
…………… �
首页活动推荐区 �
360酷站区 �
导航奇迹推广 �
购物商品推荐 �
品牌臻选 �
品牌日出 �
品牌直达 �
电商如意 �
比邻、比翼 �
………… �
移动搜索，品牌直达 �
………… �
无线APP图片广告 �
商业APP推荐下载 �
手机浏览器 �
360影视 �
Navigation Site
Digital Marketing Solution
导航 � 搜索 � 无线 �
Search Engine Mobile
CPT: FAMOUS WEBSITES (导航首页名站)
• Famous websites shown with text and brand logo
CPC: Naviga:on Site-‐Recommenda:ons （发现你喜欢） �
n According to the user's browsing habits, recommended popular sites links
n Recommended brand website txt link
CPT: 360 Navigator TRAVEL Zone(360旅游)
• Banner and Picture Promo<on in 360 Travel Page
• Banner and Picture Promo<on in Brand Promo<on Zone
CPT: 360 NAVIGATOR BRAND PROMOTION ZONE (导航首页品牌特卖)
CPT: 360 Navigator SHOPPING ZONE (360购物)
• At the middle area of the first page of Navigator
• Picture and text promo<on
CPT: 360 SHOPPING WEBSITE(360购物)
• Banner and Picture Promo<on in 360 Shopping
导航首页名站 �
导航首页竞价区 �
…………… �
首页活动推荐区 �
360酷站区 �
导航奇迹推广 �
购物商品推荐 � 移动搜索，品牌直达 �
………… �
无线APP图片广告 �
商业APP推荐下载 �
手机浏览器 �
360影视 �
Navigation Site
导航 � 搜索 � 无线 �
Mobile Search Engine 品牌臻选 �
品牌日出 �
品牌直达 �
电商如意 �
比邻、比翼 �
………… �
Digital Marketing Solution
CPC: TEXT LINKS PROMOTION (文字链推广)
• Up to 8 ads top-‐lea Up to 8 ads bobom-‐right
• The first text link can show up with picture and sub-‐links
CPC: CLOSE NEIGHBOUR (比邻)
n Triggered by Generic & Product Keywords n Native advertising model to integration in the right side of the search results page n Available advertising links to jump directly to the promotion page after the trigger.
CPC: ONE BOX(电商如意)
• Text and pictures ensure exposure and aben:on
• Show with brand logo and brand name, effec:vely building brand image
• Low running costs, high conversion rate �
n Illustrations � and � text � links � to � form � a � double � exposure � mode; �
n implants � brand � logo � and � name, � highlight � the � advertiser's � own � brand � image; �
n Goods � taken � directly � retrieved � 360 � shopping � channel � data � collection � businesses, � �
n Low � running � costs, � high � conversion � rate �
CPC: ONE BOX(电商如意)
CPT : BRAND EXPRESS
• Cover 4/5 of the screen
• Contains various info. like company background, latest products, promo:on events, etc.
• Dozens of formats to choose from
Banner ad.
Brand and promo<on info.
导航首页名站 �
导航首页竞价区 �
…………… �
首页活动推荐区 �
360酷站区 �
导航奇迹推广 �
购物商品推荐 �
Navigate Site
导航 � 搜索 � 无线 �
Mobile Search Engine 品牌臻选 �
品牌日出 �
品牌直达 �
电商如意 �
比邻、比翼 �
………… �
移动搜索，品牌直达 �
………… �
无线APP图片广告 �
商业APP推荐下载 �
手机浏览器 �
360影视 �
Digital Marketing Solution
CPC: TEXT LINKS PROMOTION – MOBILE (文字链推广-‐移动)
①：Picture � ②：APP � ③：Sub-links � ④：Telephone �
CPC: TEXT LINKS PROMOTION – MOBILE (文字链推广-‐移动)
• Share � the � same � budget, � keywords, � settings � with � PC � search � �
� • Mobile � CPC � is � only � 1/3 � of � PC � CPC �
on � average � � • First � 3 � text-links � are �
advertisements, � after � that � every � 3 � organic � search � results � comes � one � advertisement �
Page1 � Page2-3 �
First �
Second �
Third �
First �
CPT: 360 MOBILE ASSISTANT PC VERSION (360手机助手电脑版)
Adver<sing Spaces: Picture, Banner Spaces
Adver<sing Spaces: App Zone Promo<on
CPD: 360 MOBILE ASSISTANT PC VERSION (360手机助手电脑版)
CPT: Banner Adver<sement CPD: App Zone Promo<on
360 MOBILE ASSISTANT MOBILE VERSION (360手机助手手机版)
Loading � Page � Advertising �
CPT : MOBILE MOVIE-‐GATHER （影视大全） �
12 million users