Post on 16-Jan-2016
description
Consumer Reports Aggragate PC RatingsApple HP Dell Samsung Column2
78 69 57 6575 65 75 7074 64 4872 55 8967 63 8573 63 8072 88 7469 84 7368 82 6965 82 6959 78 5678 66 5778 62 7274 59 7180 65 6977 63 62
59 5868 5766 7365 7263 7059 635575686664
1159 1816 1499 135 460925% 39% 33% 3%
Competitive Strength Assessment PCsApple Dell
Actual Figure RatingWeighted
Actual Figure RatingScore
Cash on hand 0.2 76.2 7.15 1.43 13.29 1.25
0.2 43 8.57 1.71 112 6.27
Supply Chain 0.2 1 10 2.00 2 9.6
Quality 0.2 2.5 0.50 33 3.3
Brand Recognition 0.1 8 9.2 0.92 43 5.7
0.1 1.16 0.12 2.24
Total 1 6.68
Key Success Factors/Strength
MeasuresImportance
Weight
Innovation (Patents Filed)
25
Market Share (est total US PC units shipped)
11.6 (2,074,800)
22.4 (4,020,549)
Competitive Strength Assessment PCsDell HP Samsung
WeightedActual Figure Rating
WeightedRating
WeightedScore Score Score
0.25 8.04 0.75 0.15 9.04 0.85 0.17
1.25 14 9.53 1.91 2 9.93 1.99
1.92 17 3.6 0.72 10 6.4 1.28
0.66 39 3.9 0.78 3 0.3 0.06
0.57 10 9 0.90 17 8.3 0.83
0.22 2.31 0.23 NA NA NA
4.88 4.69 4.33
Actual Figure
23.1 (4,137,833
)
Competitive Strength Assessment Smartphones
Importance WeightApple RIM (Blackberry Ltd)
Actual Figure RatingWeighted
Actual FigureScore
Cash on hand 0.2 76.2 8.18 1.64 2.70
Innovation (Patents Filed) 0.2 43 8.57 1.71 44
Supply Chain 0.2 1 10 2.00 4
Quality 0.2 838/850 9.9 1.97 26/29
Brand Recognition 0.1 8 9.2 0.92 56
0.1 0.74 0.07
Total 1 8.32
Key Success Factors/ Strength Measures
Market Share (est total US PC units shipped)
7.4 (35,456,000)
2.8 (13,184,500)
Competitive Strength Assessment SmartphonesRIM (Blackberry Ltd) Nokia Samsung
RatingWeighted
Actual Figure RatingWeighted
Actual Figure RatingWeighted
Score Score Score
0.29 0.06 5.2 0.56 0.11 9.04 0.97 0.19
8.53 1.71 55 8.17 1.63 2 9.93 1.99
9.6 1.92 NA NA NA 10 6.4 1.28
8.96 1.79 721/850 8.48 1.70 777/850 9.14 1.83
4.4 0.44 14 8.6 0.86 17 8.3 0.83
0.28 0.03 2.34 0.23 1.94 0.19
5.94 4.53 6.31
23.4 (111,699,400)
19.4 (92,682,300)