Post on 08-Apr-2016
description
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Solar Business Marcom Highlights
March 2015
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Solar Business Marcom Highlights at a Glance October 2014 – March 2015
Assets
XX Videos XX Case Studies
XX Brochures 2 Popup Banners
XX Press Releases
Events & Training
2 Tradeshows XX Training
XX Conference
Social Media
64 Blog posts
Website
7 Page updates
20 email blasts sent
Advertising
2015 Ad plan completed XW+ and CL Ads created
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Advertising
> Here is the global add plan for 2015: > [New] Assets created:
Web banners: > XW+ ads (English, Spanish and French) > CL ads (English, Spanish and French) Printed ads: > XW+ (English)
[Click here to view the email assets on SolarExchange]
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Social Media
> Most shared blog posts:
> Schneider Electric installs solar solutions in 32 homes in Peru > Luxury Smart Home in Maui Goes Off-Grid > 4 Types of Commercial Solar Applications > No one wants to be left in the dark! > Telecom towers and solar energy: reduce diesel consumption and energy costs with battery-based and grid-tie solutions
LinkedIn is our best way of sharing content from our website and we need
your help to get our word out!! Please share our blog posts within your LinkedIn groups and contacts
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Website Analytics
> Here is how our website has been performing: [Jan 7 – Feb 7 vs Feb 8 – March 8]
Sessions 17,850 /month
3.70% Increase over previous month
Users 15,597 /month
3.99% Increase over previous month
New Users 9,076 /month
0.59% decrease over previous month
Page Views 65,788 /month
16.27% Increase over previous month
Avg. Session 5:05 minutes
14.45% Increase over previous month
Bounce Rate 40.03 /month
-5.97% Increase over previous month
Top Pages: Conext XW+ 3,318 users/month Conext XW+ NA 2,390 users/month Conext SW 2,089 users/month Tech Support 1,872 users/month Conext ComBox 1,547 users/month
Top Countries: USA 3,992 users/month Canada 1,950 users/month Australia 1,788 users/month South Africa 1,347 users/month India 1,012 users/month
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Website Updates
> The following updates have been made to the website:
Homepage new layout with more copy and improved SEO
Lead Form more detailed questions, lead database and newsletter integration
Events Page new page to promote training and events with registration integration
Contact Us new page to welcome comments and capture leads
News Page new page to better display press releases
Blog Page new layout to better promote our blogs which include comments/conversations
We’ve captured 200 leads with our new form in the last one month! And had +247 people signed up for our newsletter list this month.
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We have sent out 20 email blasts to our customers which included:
> 6 Conext Insider eNewsletters
Average open rate: 53.52% Average click rate: 20.93% Industry average: 17.12%
> 11 event invites
SPI Tradeshow, Press & Training Hawaii Oct & March Training Cansia Welcome breakfast
[Click here to view all the email assets on SolarExchange] We’ve had over 550 people sign up for our monthly newsletter in the past 6 months!
> 3 product announcements
Conext XW+ Conext Insight Conext XW+ in Australia
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Event & Training
> Conferences & Tradeshows Supported: > SPI – > PV Expo Japan
> Training Sessions
> SPI > Hawaii Training > South Africa [New] We have created a Marketing Request Support Form to be filled out and sent to us prior to us starting work on your training event. You can access the form here.
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Assets > [New] Videos: Conext Core XC-NA & PV Skid Conext Battery Monitor – Part1 (stay tuned for more!)
[Click the video to watch it]
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Assets > [New] Case Studies:
2 Off-grid 2 Telecom 1 Conext TL 1 Conext RL/Monitor 20
[Click here to view the case study assets on SolarExchange]
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Assets > [New] Brochures: Services Conext SmartGen SmartGen PV Skid Conext Core XC References Conext Core XC/XC-NA ESS Datasheet
[Click on the brochure image to view the asset on SolarExchange]
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Assets
> [NEW] Pop-up Banners:
[Click here to view the banner assets on SolarExchange]
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Assets
> Press Release:
[Click here to view the banner assets on SolarExchange]
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[New] Marcom Folder on SolarExchange!
In order to serve you better, we have started populating some folders on SolarExchange under the Marcom tab with assets that you may need on a daily bases. They include: Logos, product images, global catalog files, pop-up banners, videos, ads, emails, templates, press releases and presentations. We will keep updating these folders as new assets are created so be sure to check back often to see what is new! All the best! The Solar Marcom Team